MECKLERMEDIA'S INTERNET.COM ANNOUNCES NETSEARCHER.COM:
"THE SEARCH ENGINE FOR INTERNET PROFESSIONALS" WILL BE LAUNCHED ON MARCH 11 AT SPRING INTERNET WORLD (WESTPORT, CT-March 5, 1998) Mecklermedia Corporation (Nasdaq:MECK) today announced that on March 11 at Spring Internet World in Los Angeles it is launching the first "vertical" search engine for Internet professionals. NetSearcher.com is part of Mecklermedia's Web site Internet.com -- the leading site for 100% pure Internet news, e-commerce and Web development.
"Our editors have selected the best sites on the Web for Internet news and information that are most closely aligned with the content of Internet.com," stated Alan M. Meckler, chairman and chief executive officer of Mecklermedia Corporation. "Now one can search the wealth of information found on Internet.com and the best Internet content Web sites, and at the same time be assured of finding search results that are totally focused on the concerns of Internet professionals and others in the Internet industry. The 'vertical' nature of NetSearcher.com will eliminate having to wade through thousands of useless references --NetSearcher.com will be laser-like in finding essential articles and resources for the Internet professional and those in the Internet industry.'
KEYWORD SALES OPPORTUNITY ADDED TO TRADITIONAL BANNER SALES
"NetSearcher.com" allows Mecklermedia to sell keyword banners for the first time which will add a new revenue stream to our advertising sales for Internet.com" stated Meckler. "Internet.com revenues for the first quarter of fiscal 1998 were $769,000 compared to $323,000 for the first quarter of fiscal 1997 quarter. Results derived from NetSearcher.com will appear for the first time in our third quarter of fiscal 1998."
VERTICAL AND FOCUSED STRATEGY
"The Mecklermedia model for Internet.com has always been business-to-business and 100% pure Internet. Similarly, the model for NetSearcher.com is focused on vertical Internet information. We believe that this initiative by Mecklermedia will spawn a host of imitators across the Web in a variety of subject and industry areas" stated Meckler.
NetSearcher.com is powered by technology and software provided by Lycos, Inc. (Nasdaq:LCOS) of Framingham, Massachusetts. NetSearcher.com's visitors will be able to obtain extremely relevant results by using this easy, friendly interface, which is based on Lycos' leading edge design.
Mecklermedia's Internet.com network was recently cited by PC MAGAZINE (February 15, 1998) as having 4 of the best 28 computing sites in the world. Mecklermedia Corporation, based in Westport, Connecticut, is a leading provider of Internet information through its Internet World weekly print publication, its Internet World trade shows, and Internet.com (http://www.internet.com), which provides real-time news and information resources for the Internet community.
All current MECKLERMEDIA press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.
Copyright 1998 Mecklermedia Corporation.