INTERNET.COM FINDS BRADLEY AND MCCAIN ARE BEATING GORE AND BUSH ON INTERNET SEARCHES
(New York, NY--March 2, 2000)- If search engines could vote in the U.S. Presidential elections, it would be a race between Democrat Bill Bradley and Republican John McCain, rather than frontrunners Democrat Al Gore and Republican George W. Bush. That's because several major search engines fail to list the official candidate Web sites for Gore and Bush in their top results, an internet.com (Nasdaq: INTM) survey has found.
Conducted by Danny Sullivan, editor of internet.com's Search Engine Watch Web site, the survey found that Al Gore's site could be found on only 10 out of 18 major search engines when searching for him by name. The Vice President's campaign site did not appear in the top results of Yahoo (Nasdaq: YHOO), Excite (Nasdaq: ATHM), Lycos (Nasdaq: LCOS), GoTo (Nasdaq: GOTO), AltaVista, FAST, Northern Light or LookSmart (Nasdaq: LOOK).
George W. Bush faired little better, with his site found in the top results of only 11 out of 18 search engines. HotBot, AOL Search, Lycos, Direct Hit, Northern Light, FAST and LookSmart failed to list Bush's site prominently.
In contrast, the survey found Bill Bradley and John McCain's official campaign sites could be found on 15 out of 18 major search engines when seeking them by name.
Ask Jeeves, Go, Google, MSN Search, Netscape Search, Snap and iWon were non-partisan in their support of all candidates. These seven search engines were the only ones out of all the 18 surveyed to return a direct link to all candidate Web sites.
More details about the survey, including a review of how "search engine friendly" each candidate's site is and other interesting facts, can be found via this URL: Can You Find Your Candidate? (http://www.searchenginewatch.com/sereport/00/03-president.html)
SearchEngineWatch (http://www.searchenginewatch.com) is the Internet's leading source for search engine marketing issues and provides hundreds of techniques to maximize exposure. SearchEngineWatch is edited by Danny Sullivan, the world's expert on search engines. Sullivan will also host Search Engine Strategies 2000, a day-long seminar in New York City on March 9. For more information on that event, visit (http://seminars.internet.com/sew/ny00)
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