INTERNET.COM'S ADRESOURCE.COM SITE REPORTS THE FUTURE OF ONLINE ADVERTISING IS LOOKING B2B
(New York, NY--March 23, 2000)-AdResource.com reports in its latest feature how the most recent trends in Web advertising increasingly point to business-to-business revenue streams.
The growing direction of online companies gearing their ads towards other companies comes as no surprise to market analysts, who have noted the continual out-performance of business-to-business transactions compared to business-to-consumer transactions. Data provided by Ad Relevance shows that business-to-business advertising has grown exponentially in the past four months.
According to Michael Pastore, Managing Editor of AdResource.com, "This is just another example of businesses using the Internet to expand into new markets and increase revenues. Much has been made of the Internet's ability to make life easier for consumers, but according to research by The Gartner Group, the worldwide B2B e-commerce market is expected to be worth $3.95 trillion by the end of 2003. In order to play the game, businesses must reach out to attract potential partners and clients, and that's where Internet advertising comes in."
The B2B market, which is growing in all aspects across the Net, is just lately being recognized for its power to pull in significant dollars, as well as user clicks. Online advertising is finally taking advantage of this, Pastore says, "because there is a huge market out there, and it's going to be an important trend in the future."
AdResource (http://www.adresource.com) is a leading Internet advertising and promotion resource for the advertising and marketing sectors of the Internet and is part of internet.com, the Internet Industry Portal (http://www.internet.com). The site contains articles, information about advertising, business, marketing and more.
Interested advertisers should contact Susan Leiterstein, Vice President and Publisher of internet.com, at [email protected] or (203) 662-2962. For e-commerce and licensing opportunities, contact David Arganbright, Vice President, Commerce and Licensing, at [email protected] or (203) 662-2858.
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