JUPITER RESEARCH REPORTS THAT PREMIUM MOBILE MESSAGING REVENUES WILL RIVAL ONLINE ADVERTISING BY 2006

In the near term, however, the future of mobile messaging will remain with Short Message Service (SMS) due primarily to the slow deployment of Mobile Messaging Service (MMS)-enabled handsets. European consumer spending on mobile messaging will reach €22.2 billion in 2005, but only 18% of this will come from MMS. In the same year, spending on premium SMS will reach €2.9 billion, making this market comparable on a European level to that of the Minitel in France.

Whilst there is vast potential in all European markets to make MMS a true mass-market medium, Jupiter Research believes that the best way to encourage uptake is to focus on premium SMS. By launching low-to-medium priced services, targeted initially to kids and teens, the uptake of premium SMS should increase to 21% of European mobile phone users using Premium SMS in 2004. As person-to-person SMS will continue to dominate mobile messaging traffic in Europe through 2007, MMS traffic will reach 21.4 billion messages yearly in the same time period - driven primarily by photo-enabled mobile handsets that allow users to take digital photos and send them to others.

Olivier Beauvillain, Analyst at Jupiter Research, said "The high price of MMS-enabled handsets and lack of service interoperability in the major European countries won't make MMS a mass market before 2005. While preparing for MMS, content providers must continue to put the majority of their initiatives and investments in premium SMS."

For more information, please contact Jupiter Research:

Olivier Beauvillain
Tel: +33.1.58.58.00.32
Mob: +33 6604580432
e-mail: [email protected]

Mark Mulligan
Tel: +44 (207) 665 9573
Mob: +44 (7801) 166 712
e-mail: [email protected]

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Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com) headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology and Internet industry professionals. Jupitermedia includes the internet.com and EarthWeb.com Network of over 150 Web sites and 175 e-mail newsletters that generate over 200 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 10 vertical markets. In addition, Jupiter Events include nearly 40 offline conferences and trade shows focused on IT and business-specific topics.

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