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(New York, NY - October 11, 2002) - Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM) (formerly INT Media Group, Inc.), today reported that 82% of IT executives say that they have deployed Web services. Web services are software modules that can be easily integrated and run on distributed computers throughout the Internet or on a company's internal network. The major software and hardware vendors, including IBM, Microsoft and Sun, are investing aggressively in the technology in the hopes that their vision of Web services becomes widely accepted.

Jupiter Research's recently released report, titled "Web Services: Gauging the Impact on Business Alignment with IT," states that although Web services technology will not reach full maturity for another three to five years, there is already a near universal experimentation and exploration of it today. Executives have chosen to ignore security concerns and the relative immaturity of the technology. "The adoption of Web services technology is very broad but not yet very deep," said David Schatsky, Vice President and Research Director at Jupiter Research. "While everyone is piloting something, a dramatic transformation of enterprise computing is still at least a couple of years away."

Web Services to have Complex Impact on Business and IT Relationships
According to the report, Web services have the potential to significantly strain the relationship between business executives and IT departments. Contrary to many vocal advocates of Web services technology, who paint a portrait of the technology liberating business executives from their dependency on IT organizations, enabling them to building new Web services-based applications on the fly, Jupiter Research envisions a quite different future.

"Ironically, Web services technology could shift IT decisions and power to central IT groups and away from technology groups aligned with internal business units," said Schatsky. "This could create friction between business-unit-aligned IT groups accustomed to developing and deploying applications without central IT oversight."

Web Services Market is a Fantasy
Jupiter Research reports that Web services technologies will become pervasive over time, permeating all levels of an enterprise's software stack, from infrastructure and tools to enterprise and desktop applications, but they will provide little in the way of distinct revenue streams to most vendors with the exception of a few niche providers of Web services technology. In addition, Jupiter Research predicts that the term "Web services" will become obsolete as it loses its explanatory power.

The complete findings of this report are immediately available to Jupiter Research clients online. Other companies interested in purchasing the report can call toll-free 1-877-464-6627 or visit

Jupiter Research Web Services Report Methodology
The core of Jupiter Research's products is the perspective and opinion of its research professionals. Jupiter Research analysts are immersed in the industries they cover through ongoing contact with corporate and technology leaders, daily study of trends and events in the online world, and their collective professional experience. Individual analyst perspectives are filtered through rigorous collective debate and deliberation, producing research that reflects the combined sensibilities of Jupiter Research's entire team. Analyst perspectives are enhanced and refined through Jupiter-designed market research. Specialists with Jupiter Research's Data Research Group assist analysts in the technical development of these tools, such as survey design, sample building, data weighting and data analysis.

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology and Internet industry professionals. Jupitermedia includes the and Network of over 150 Web sites and 200 e-mail newsletters that generate over 200 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 17 business areas and 9 vertical markets. In addition, Jupiter Events include nearly 40 offline conferences and trade shows focused on IT and business-specific topics.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's investments in international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of the Internet and information technology. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof

For information contact:
Ben Billingsly or Michelle Quinell
Trylon Communications
(212) 725-2295
[email protected]
[email protected]

All current Jupiter Research press releases can be found online at

All current Jupitermedia Corporation press releases can be found on the World Wide Web at

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