JUPITER RESEARCH REPORTS THAT SCEPTICISM OF BROADBAND REMAINS HIGH IN EUROPE - ISPs STILL HAVE PLENTY OF WORK TO DO IN PERSUADING INTERNET USERS TO UPGRADE TO BROADBAND(London, U.K. - November 6, 2002) - The latest findings from Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM) (formerly INT Media Group, Inc.), show that scepticism of broadband remains high in Europe and that a "broadband revolution" lies in the distant future. The majority of existing Internet users state that they are either unlikely to upgrade to broadband or that they do not want it at all.
The results of Jupiter Research's latest pan-European consumer survey reveal that broadband penetration rates within Europe vary dramatically, with narrowband access still dominating in all markets surveyed. The proportion of Internet users with broadband connections in the following countries are as follows: 7% U.K., 8% Germany, 8% Italy, 11% France, 17% Spain and 29% Sweden.
Jupiter Research asked how likely existing narrowband Internet users would be to upgrade to a broadband connection. Notably, 25% of European Internet users said they would not get a broadband connection at all and 29% said they were unlikely to get one. This compares with 26% of respondents who said that they were likely to upgrade, 12% were neither likely nor unlikely and 8% that were unsure. These results highlight the difficult job that European ISPs will have in selling consumers the benefits of broadband Internet access.
Dan Stevenson, Analyst at Jupiter Research says, "ISPs are right to be spending heavily promoting broadband as consumers are still sceptical as to the benefits it can bring. The majority of existing Internet users have stated that they are unlikely to upgrade to broadband. However, falling costs of access and increasing awareness of the benefits broadband brings will drive the market forward in the future."
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