JUPITER RESEARCH SHOWS BROADBAND IS DRIVING THE UPTAKE OF PAID FOR CONTENT ON THE INTERNET(London, U.K. - January 6, 2003) - Research just published by Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM) (formerly INT Media Group, Inc.), has found that Internet users are significantly more likely to pay for online content if they have a broadband connection, suggesting broadband will be a key driver in changing attitudes towards paying for content on the Internet.
Jupiter Research interviewed Internet users in the UK, Germany, France, Spain, Italy and Sweden to measure online attitudes and behaviour. Although there is a growing willingness to pay for online content, 41% of Internet users throughout Europe said that they would not be willing to pay for content. A year ago this figure was 47%.
Despite consumer reluctance to pay for online content, 25% of broadband Internet users and 18% of narrowband users said that they would be prepared to purchase music via the Internet. 18% of broadband users said they would pay for video content against 11% of narrowband users, again highlighting the differences in attitudes between broadband and narrowband users.
Olivier Beauvillain, Analyst at Jupiter Research, said: "There has not been a dramatic shift in the minds of European Internet users when it comes to paying for online content, but rather a gradual change. The good news is that broadband appears to be the main driver behind this change - broadband Internet users are far more likely to pay for music, gaming and video content than dial-up users."
The Jupiter 2002 European Paid Content and Services Consumer Survey Report is based on an extensive survey of more than 10,000 Internet users in the UK, France, Germany, Italy, Spain and Sweden. It explores the results associated with users' willingness to pay for online content and services according to demographics (age groups, sex, income) as well as type of connection (dial-up, broadband) and online tenure. It also explores consumer's preferred payment methods when it comes to pay for online content and services.
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