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(London, U.K. - March 3, 2003) - The latest findings from Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), reveal that Europe's legitimate online music market continues to struggle to get off the ground despite a clear demand for paid music services. However, 37% of Europe's digital music fans said they are willing to pay for digital music demonstrating it remains a potentially rich source of revenue for online content providers.

While this represents a huge opportunity both for Europe's legitimate digital music services and an opportunity to attract traffic away from illegal file sharing networks, digital music services must differentiate between distinct consumer groups and target them if they are to successfully translate consumer demand into user uptake.

Jupiter Research has identified four different categories of digital music users: MP3 Kids, Music Aficionados, Free Music Fans and High Street Shoppers. Free Music Fans and High Street Shoppers use the Internet for entertainment, download music because it's free and are largely unreceptive to paying for online content. MP3 Kids and Music Aficionados are sophisticated Internet users, technologically savvy and brand loyal. Although online content providers should focus specific types of services - both paid and free - to each of the groups, it is the MP3 Kids and Music Aficionados who represent the greatest immediate opportunity for paid content.

Mark Mulligan, Senior Analyst at Jupiter Research said: "Europe's legitimate online music market made little progress in 2002, yet illegal file sharing continued to prosper. Legal music services will only succeed if they can successfully target specific consumer segments with compelling, relevant content. If legitimate services continue to lose out to illegal file sharing then a whole generation of music fans will grow up expecting all music to be free."

For more information, please contact Jupiter Research:
Mark Mulligan
Tel: + 207 665 9573 / e-mail: [email protected]

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology and Internet industry professionals. Jupitermedia includes the and Network of over 150 Web sites and 175 e-mail newsletters that generate over 200 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 10 vertical markets. In addition, Jupiter Events include nearly 40 offline conferences and trade shows focused on IT and business-specific topics, including Computer Digital Expo, America's 21st Century Information Technology Conference & Expo (

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.

Jupiter Research's European Offices:

131-151 Great Titchfield Street
London W1W 5BB
Tel: +44 (0) 207 665 9570
Fax: +44 (0) 207 665 9579

4 place de la Defense
92974 Paris la Defense Cedex
Tel: +33 1 5858 0032
Fax: +33 1 4828 2136

Sodermalarstrand 29
S-118 25 Stockholm, Sweden
Tel: +46 (0) 8 556 085 02
Fax: +46 (0) 8 692 65 01

All current Jupiter Research press releases can be found online at

All current Jupitermedia Corporation press releases can be found on the World Wide Web at

Jupitermedia Corporation 23 Old Kings Highway South, Darien, CT 06820; (203)662-2800; fax: (203) 655-4686; [email protected]