JUPITER RESEARCH REPORTS ONLINE CONSUMERS BELIEVE TERMS OF OWNERSHIP AND FREEDOM TO COPY DIGITAL MUSIC ARE MORE IMPORTANT THAN PRICE(New York, NY - March 13, 2003) - Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced the completion of a groundbreaking study examining Digital Rights & Ownership (DRO) for music and movie products. The study, "Consumer Attitudes Toward Digital Rights & Content Ownership," offers the consumer's perspective on both pricing and bundling of digital audio/video consumption, as well as the level of tolerance that the consumer has for specific copyright protection technologies. According to the study, nearly twice as many online consumers are willing to pay $17.99 for a CD that has unrestricted copy abilities versus a CD at only $9.99 that cannot be copied. The report further explores this and other related findings for both digital music and movie products.
"This study goes a long way towards addressing concerns about implementing copyright restrictions while minimizing consumer backlash and maximizing revenues," said Peter Sargent, Senior Analyst at Jupiter Research. "Through this study, Jupiter Research has identified price points for both digital movie and music offerings, which maximize consumer adoption, given very specific limits in media consumption and portability," continued Sargent.
To produce this report, Jupiter Research united leading content owners and technology providers who have historically been unable to reach a common perspective with regard to Digital Rights Management (DRM) initiatives. DRM is a sub-component of DRO, representing the content owner's willingness to sell or freely distribute content for personal use and the technology used to meet these requirements. "This report brings both sides together for the first time to see exactly how the relationship between content owners, technology providers and consumers is impacted by Digital Rights Management," said Sargent.
For more information on purchasing the report from this Jupiter Research Market Access study, or on learning more about Jupiter Research's custom research capabilities, please contact Keith Pepper at (212) 389-2004 or [email protected].
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