Online Education
Jobs and Marketplaces
News and Information
Investor Relations
Press Releases

P R E S S   R E L E A S E S
Corporate Information


(New York, NY - March 24, 2003) - The latest findings from Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), presented today at the Jupiter Online Media Conference & Expo in New York City reveal that consumer spending on paid content will grow over 30%, from $1.6 billion in 2002 to $2.0 billion in 2003. However, online advertising remains the best opportunity for most online media businesses.

According to the Jupiter Research report, "Content Revenue Streams: Market Opportunity and Revenue Diversification," paid content will continue to grow at an annual rate of over 20% until 2007, when it will reach $5.4 billion. Syndication revenues for consumer content will grow from a very small base in 2003 to $1.4 billion in 2007, but that revenue stream will not reach its full potential without industry consolidation. At the same time, online advertising spending will reach nearly $14.0 billion in 2007, up from $6.2 billion in 2003.

"Consumers are slowly opening their pocketbooks for paid content," said Jupiter Research VP and Research Director David Card. "However, for at least the next 18 to 24 months, most online media companies should generate 60% to 70% of their revenues from advertising." The $2.0 billion forecasted for paid content spending is fragmented across over a dozen categories ranging from news to sports to health to adult content, making it difficult for any one company to collect a significant share of that spending. Leaders are only beginning to emerge, and consumers, already reluctant to spend for online content, face dealing with multiple billers.

"Third-party syndication is immature, there are too many companies launching their own paid services and ISPs have only just begun to bundle content with access," Card continued. "Those factors conspire to inhibit paid content and syndication revenues, forcing most online media businesses to concentrate on advertising. There's a wildcard that could boost online media revenues - digital direct marketing. But most media companies haven't figured out how to tap those dollars. E-mail marketing alone is a $2.1 billion business in 2003."

The complete findings of this report are immediately available to Jupiter Research clients online. For more information please contact Kieran Kelly at [email protected] or call 1-800-481-1212.

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology and Internet industry professionals. Jupitermedia includes the and Network of over 150 Web sites and 175 e-mail newsletters that generate over 200 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 10 vertical markets. In addition, Jupiter Events include nearly 40 offline conferences and trade shows focused on IT and business-specific topics, including Computer Digital Expo, America's 21st Century Information Technology Conference & Expo (

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.

Michelle Quinell/Ben Billingsley
Trylon Communications
[email protected]
[email protected]

All current Jupiter Research press releases can be found online at

All current Jupitermedia Corporation press releases can be found on the World Wide Web at

Jupitermedia Corporation 23 Old Kings Highway South, Darien, CT 06820; (203)662-2800; fax: (203) 655-4686; [email protected]