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(New York, NY - April 23, 2003) - The latest findings from Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), reveal that paid online content is still a nascent industry in Europe but is forecast to grow rapidly over the next four years.

For 2003, only 9% of Europeans will purchase online content and services, resulting in revenues of €693 million, but this figure is projected to grow to 23% in 2007, resulting in revenues of around €3.2 billion. This equates to an average yearly spending of €70 per buyer in 2007.

The breakdown of consumer spending on paid online content and services remains diverse. In 2003, 21% of consumer spending will be for services such as premium e-mail, e-cards, SMS composer, Web hosting and anti-virus software, with a further 13% spent on text and picture-based forms of content such as financial and business news, news archives and sporting information. The largest category of paid online content and services in 2003 will remain adult-related content, which is responsible for 43% of all consumer spending, although multi-media content (music, gaming, video and audio) is finally sparking consumer interest, resulting in 23% of consumer spending.

According to Jupiter Research, by 2007 this pattern is set to change, with multi-media related content - driven by high broadband usage - taking the lead. Jupiter Research forecasts that multi-media content will represent 50% of total paid online content and services spending, ahead of paid text and picture-based services, which will count for just 25% of consumer spending. For the first time, adult content will not be the primary generator of revenues accounting for just 25% of consumer spending.

According to Olivier Beauvillain, Analyst at Jupiter Research, "In the next two years, the paid online content and services market will be characterized by a large variety of categories where consumers will pay only limited amounts. To take advantage of this - while waiting for the rise of multi-media paid content - portals, ISPs and media companies must build flexible payment systems that favor 'a-la-carte' consumer purchasing habits in addition to subscription models. This will enable them to gradually add new paid categories to their user base and ultimately increase paid online content and services revenues".

The complete findings of this report are immediately available to Jupiter Research clients online. The complete findings of this report are immediately available to Jupiter Research clients online. For more information please contact Olivier Beauvillain at + or [email protected].

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology and Internet industry professionals. Jupitermedia includes the and Network of over 150 Web sites and 175 e-mail newsletters that generate over 200 million page views monthly. Jupitermedia also includes Jupiter Research ( , a leading international research advisory organization specializing in business and technology market research in 18 business areas and 10 vertical markets. In addition, Jupiter Events include nearly 40 offline conferences and trade shows focused on IT and business-specific topics, including Computer Digital Expo, America's 21st Century Information Technology Conference & Expo (

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.

Jupiter Research's European Offices:

131-151 Great Titchfield Street
London W1W 5BB
Tel: +44 (0) 207 665 9570
Fax: +44 (0) 207 665 9579

4 place de la Defense
92974 Paris la Defense Cedex
Tel: +33 1 5858 0032
Fax: +33 1 4828 2136

Sodermalarstrand 29
S-118 25 Stockholm, Sweden
Tel: +46 (0) 8 556 085 02
Fax: +46 (0) 8 692 65 01

All current Jupiter Research press releases can be found online at

All current Jupitermedia Corporation press releases can be found on the World Wide Web at

Jupitermedia Corporation 23 Old Kings Highway South, Darien, CT 06820; (203)662-2800; fax: (203) 655-4686; [email protected]