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JUPITER RESEARCH FINDS "RETAINABLE" ONLINE SHOPPERS
(New York, NY - June 12, 2003) - Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), today released the results of its annual Retail Consumer Survey Report. According to the survey, although price is still a major driver of online purchasing activity, buyers chose Web site ease of use as the most important factor in assessing which sites to buy from online."Certain buyers exhibit positive 'retainability' traits," said Jupiter Research senior analyst Robert Leathern. "Retailers who can find these customer segments and offer these customers good (even if not necessarily the best) prices, an easy-to-use Web site experience and great customer service will have the opportunity to profitably retain them," he continued.
The survey analysis and segmentation reveals that 29% of online consumers are both relatively high-spenders and inclined toward merchant loyalty, so long as the merchant provides a positive online experience, including an easy-to-use Web site.
The detailed segmentation presented in Jupiter Research's Retail Consumer Survey Report provides retailers and marketers unique and proprietary insights into online purchase behavior. Other high-level findings from this Jupiter Research study include:
- Discounted shipping and handling continues to be consumers' favorite online promotion.
- 33% of buyers often or sometimes make unplanned purchases to take advantage of a special deal or promotion. For the foreseeable future, retailers will still have to provide incentives to influence these purchases.
- High or hidden shipping and handling charges have led 44% of buyers to reduce their purchases at certain stores, and 36% of buyers have stopped buying because they have been required to register at certain stores.
The complete findings of this report are immediately available to Jupiter Research clients online. For more information please contact Kieran Kelly at [email protected] or call 1-800-481-1212.
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM),
(http://www.jupitermedia.com) headquartered in Darien, CT,
is a leading provider of global real-time news, information,
research and media resources for information technology and
Internet industry professionals. Jupitermedia includes the
internet.com and EarthWeb.com Network of over 150 Web sites
and 175 e-mail newsletters that generate over 200 million
page views monthly. Jupitermedia also includes Jupiter
Research, a leading international research advisory
organization specializing in business and technology market
research in 18 business areas and 11 vertical markets. In
addition, Jupiter Events include nearly 40 offline
conferences and trade shows focused on IT and business-
specific topics, including Computer Digital Expo, America's
21st Century Enterprise IT Conference & Expo
(http://www.cdxpo.com).
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.
CONTACT:
Michelle Quinell/Ben Billingsley
Trylon Communications
212-725-2295
[email protected]
[email protected]
All current Jupiter Research press releases can be found online at www.internet.com/corporate/press.html.
All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.
