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(New York, NY - August 4, 2003) - Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced the launch of its Marketing Operations research service, which assists companies across a wide range of industries in selecting appropriate marketing strategies and infrastructure in order to optimize marketing, create cost efficiencies and maximize message deliverability. Despite the availability of e-mail marketing solutions and campaigns, the majority of marketers continue to employ rudimentary segmentation tactics, as only one quarter of the executives surveyed are targeting campaigns by key metrics such as customer click-through rates.

Jupiter Research's first Marketing Operations research study, "The State of E-mail Marketing: Perfecting the Appropriate Mix of Art and Science," examines the process of optimizing e-mail marketing by balancing the roles of technology, creative and analytical strategic services. "Deliverability is a huge issue facing marketers today, as 71% of the executive survey respondents indicated that spam filters are erroneously sending their messages to bulk folders and impacting the effectiveness of their e-mail campaigns," said Jupiter Research Senior Analyst David Daniels. "Moreover, marketers continue to embrace simple segmentation tactics and field marketing offers solely based on price, which ultimately does little to drive long-term customer loyalty," continued Daniels.

Jupiter Research's Marketing Operations research service also features the first Jupiter Research Constellation on e-mail marketing providers. Ranking vendor solutions on business value, breadth of features and market suitability, this Constellation finds that outsourced full service providers such as Digital Impact, Bigfoot Interactive and Cheetah Mail offer marketers compelling value by wrapping robust product offerings in value-added strategic services in order to ensure higher response rates and combat message deliverability issues. "E-mail technology has quickly become a commodity, with in-house e-mail marketing suites rivaling the cost of outsourced solutions," said Daniels. Daniels also cautions however that, "marketers must not focus on CPM alone, but should evaluate providers based on their effective CPM rate - the measure of how many messages get through to the consumer as well as how well the vendor can facilitate an ongoing customer dialogue as opposed to their ability to purely broadcast e-mail messages."

For additional information on Jupiter Research's Marketing Operations research service visit or contact Kieran Kelly at [email protected] or call 1-800-481-1212.

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology, Internet industry and graphics professionals. Jupitermedia includes the,, and Networks which include over 165 Web sites and nearly 200 e-mail newsletters that generate nearly 230 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 11 vertical markets. In addition, Jupiter Events produces offline conferences and trade shows focused on IT and business-specific topics, including Computer Digital Expo, America's 21st Century Enterprise IT Conference & Expo (

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.

Michelle Quinell/Ben Billingsley
Trylon Communications
[email protected]
[email protected]

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