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(New York, NY - August 25, 2003) - Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that 58% of doctors who use the Internet at least weekly for work-related activities have participated in online detailing programs. Results of the study confirm that pharmaceutical companies must continue to leverage and invest in online detailing to build relationships with physicians online and influence their prescribing behavior.

Based on a June 2003 Jupiter Research physician survey, the new report "Online Detailing: Understanding Physician's Behavior" states that of the doctors participating in online detailing, one-fifth have used it often while the remainder have used it occasionally. Online detailing is the Web-based version of traditional prescription drug promotion that occurs between sales representatives and doctors face-to-face.

According to the report, more than half of online detailing users prefer online programs to meetings with sales representatives. Yet contrary to initial predictions, this trend has not hurt sales representatives' relationships with doctors who use these online programs. Doctors who utilize online marketing promotion see sales reps as often as doctors who do not use these online programs. Jupiter Research recommends that pharmaceutical companies take advantage of online detailing to complement and support traditional detailing.

According to Monique Levy, Health Analyst at Jupiter Research, "Pharmas hesitating to invest adequately in online direct-to-physician marketing should take note of these strong indicators of physicians' interest in online detailing. It's clear that online promotion will enhance traditional detailing by providing sales reps with physician data and by generating leads."

More than 65% of doctors who use the Internet agree that online detailing provides convenient and accurate information. However, it was equally clear that incentives are a significant driver of participation in online detailing. 85% of doctors who use the Internet said that adequate compensation would motivate them to increase their time spent using marketing programs.

The complete findings of this report are immediately available to Jupiter Research clients online. For more information on the report or Jupiter Research's Microsoft Monitor research service, please contact Kieran Kelly at 1-800-481-1212 or [email protected].

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology, Internet industry and graphics professionals. Jupitermedia includes the,, and Networks which include over 165 Web sites and nearly 200 e-mail newsletters that generate over 230 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 11 vertical markets. In addition, Jupiter Events produces offline conferences and trade shows focused on IT and business-specific topics, including Computer Digital Expo, America's 21st Century Enterprise IT Conference & Expo (

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.

Michelle Quinell/Ben Billingsley
Trylon Communications
[email protected]
[email protected]

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