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(New York, NY - October 14, 2003) -- Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that according to a new report from its Jupiter Research division, only 14% of consumers say that personalized offers or recommendations on shopping Web sites lead them to buy more often from online stores, and just 8% say that personalization increases their repeat visits to content, news or entertainment Web sites. This is in contrast to the majority of consumers who stated that basic site improvements would make them buy or visit Web sites more often -- 54% cited faster-loading pages and 52% cited better navigation as greater incentives. The report outlines why personalization efforts on Web sites often fail and suggests other alternatives.

Based on interviews with dozens of companies and a recent Jupiter Research executive survey, the new report "Beyond the Personalization Myth: Cost Effective Alternatives to Influence Intent" finds that building and operating a personalized Web site can cost four or more times more than operating a comparable dynamic site. Yet most sites that have deployed personalization have realized inadequate returns on their investments. According to Matthew Berk, Research Director at Jupiter Research, "Most Web site personalization projects fail to deliver real business benefits. Our industry has always assumed that a personalized Web site was a better one, both for the visitor and the site operator. Our research has found that this is not the case."

According to the report, for every intended benefit tied to a personalization-related agenda, site operators can select from many other tactics to achieve the same goals, at far lower cost. "To drive key business metrics, most sites are better off focusing on the basics, like usability, information architecture and making key tasks easy for users to accomplish," said David Schatsky, Senior Vice President at Jupiter Research.

The complete findings of this report are immediately available to Jupiter Research clients online. For more information about this report or Jupiter Research's Site Technologies & Operations research service, please contact Kieran Kelly at 1-800-481-1212 or e-mail [email protected].

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology, Internet industry and graphics professionals. Jupitermedia includes the, and Networks which include over 165 Web sites and 175 e-mail newsletters that generate nearly 230 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 11 vertical markets. In addition, Jupiter Events produces offline conferences and trade shows focused on IT and business-specific topics, including Computer Digital Expo, America's 21st Enterprise IT Conference & Expo (

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.

Ben Billingsley
Trylon Communications
[email protected]

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