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JUPITER RESEARCH'S PAID LISTINGS VENDOR RANKINGS FINDS OVERTURE OUTSCORING GOOGLE OVERALL
(New York, NY - October 30, 2003) -- Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced the results of its latest Jupiter Research Constellation ranking - Overture outpaced Google with the best solution for paid listings, based on a strong feature set and the best management interface. The report, "Paid Listing Vendor Constellation: Ranking the Leaders" is Jupiter Research's first paid search vendor rankings based on the Jupiter Research Constellation, a proprietary vendor evaluation tool aimed at business executives who need to make technology decisions. The report is part of Jupiter Research's Online Search service, the industry's only syndicated research service dedicated to the burgeoning area of Internet-based search."Large marketers typically work with three search engines, and many actively manage thousands of keywords," said Nate Elliott, Associate Analyst at Jupiter Research. "Because of their size and reputation, Google and Overture are dominating the paid search marketplace, with Overture narrowly winning the leading position for offering the best overall solution. In the race for third place, Sprinks has built a very competitive solution," added Elliott.
Twelve to 15% of paid listings revenues come from marketers that control media budgets of $1 million or more. These large marketers buy large numbers of keywords (24% buy more than 1,000 keywords) and very actively manage those keywords (87% optimize their search marketing campaigns monthly or more frequently). Jupiter Research forecasts that the percentage of paid listings coming from large marketers will continue to grow.
Jupiter Research evaluated major vendors in the paid search space including Overture, Google, Primedia's Sprinks and FindWhat.com/Lycos, in order to identify the leading paid listings vendors and help digital marketing professionals in their vendor selection process. The report also details paid listings usage patterns of marketers with both large and small media budgets.
The complete findings of this report are immediately available to Jupiter Research clients online. For more information please contact Kieran Kelly at [email protected] or call 1-800-481-1212.
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com)
headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology, Internet industry and graphics professionals. Jupitermedia includes the internet.com, EarthWeb.com and ArtToday.com Networks which include over 165 Web sites and 175 e-mail newsletters that generate nearly 230 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 11 vertical markets. In addition, Jupiter Events produces offline conferences and trade shows focused on IT and business-specific topics, including Computer Digital Expo, America's 21st Enterprise IT Conference & Expo (www.cdxpo.com).
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.
Contact:
Ben Billingsley / Kim Zimmerman
Trylon Communications
212-725-2295
[email protected]
[email protected]
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All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.
