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(London, U.K. - 9th December, 2003) -- A report released this week by Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), highlights the dramatic growth of the search engine marketing (SEM) space and emphasises that a new approach to campaign management is demanded by the practice.

Jupiter Research estimates that the revenues generated from paid search will grow to €363 million in Western Europe by 2005 - a compound annual growth rate of 37% since 2002, and predicts that the money spent on paid-for listings will represent an even greater proportion of marketer's online advertising budgets in the coming years. The report suggests that the key for marketers to ensure maximum ROI from this activity will be through careful tracking, analysis and optimisation throughout an SEM campaign.

According to Jupiter Research's new report "Search Engine Marketing - Campaign Management Tactics", advertisers wishing to exploit the burgeoning paid search space need to adopt a different approach to managing a campaign. The iterative keyword selection and bidding processes involved in SEM mean that advertisers must constantly watch over a campaign in order to maximise ROI. The constantly evolving nature of SEM campaigns requires a different mindset from the "set and forget" one often adopted for online display advertising.

Advertisers embarking on a paid search campaign shouldn't be too daunted, however, as sophisticated bid management tools are at hand to manage the process from the search providers themselves (Google, Overture and eSpotting) as well as third party providers.

According to Julian Smith, analyst at Jupiter Research, "Search engine marketing has developed into one of the most exciting and fastest growing areas of the online advertising marketplace. It offers advertisers, large and small, a measurable and cost effective method of lead and sale generation, targeting prospects at the point at which they are actively looking to engage with a product and service. To maximise returns from this activity advertisers should recognize its constant dynamism and dedicate resources to optimise keyword bidding throughout the duration of the campaign."

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology, Internet industry and graphics professionals. Jupitermedia includes the,, and Networks which include over 150 Web sites and over 150 e-mail newsletters that generate over 275 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets. In addition, Jupiter Events produces offline conferences and trade shows focused on IT and business-specific topics, including Wi-Fi Planet, Search Engine Strategies and Enterprise IT Week.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.

Jupiter Research's European Offices:

131-151 Great Titchfield Street
London W1W 5BB
Tel: +44 (0) 207 665 9570
Fax: +44 (0) 207 665 9579

Espace la Grande Arche - Paroi Nord
92044 Paris la Defense
Tel: +33 (0) 1 40 90 31 90
Fax: +33 (0) 1 40 90 31 01

All current Jupiter Research press releases can be found online at

All current Jupitermedia Corporation press releases can be found on the World Wide Web at

Jupitermedia Corporation 23 Old Kings Highway South, Darien, CT 06820; (203)662-2800; fax: (203) 655-4686; [email protected]