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JUPITER RESEARCH REPORTS PDA PENETRATION WILL ONLY REACH 7% OF THE OVERALL U.S. POPULATION BY 2008, YET SEES OPPORTUNITY FOR PERSONAL INFORMATION MANAGEMENT (PIM) DEVICES(New York, NY - January 6, 2004) -- Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), forecasts that the U.S. installed base of handheld PDAs will number just over 14 million at the end of 2003 and will only grow to 20 million by 2008, a 7% penetration of the overall U.S. population. In addition, Jupiter Research reports that the adoption of these portable devices increases as their size and complexity of use decreases. Jupiter Research has therefore identified the sweet spot for handhelds to be those that offer voice, personal information management (PIM) or a combination of the two, and focus less on other integrated functions.These findings were released in Jupiter Research's new report, "PDAs: Optimizing Integration". To clarify the marketplace, Jupiter Research created a PDA Taxonomy covering device form factor and identifying key attributes that define mobile usage. "We explored the reasons why vendors are creating multi-function devices and measured those against actual consumer demand for functionality and the number of devices people are willing to carry," said Jupiter Research Vice President and Research Director, Michael Gartenberg. As part of the report, Jupiter Research conducted an independent survey to assess U.S. consumer demand for PDA features and form factors, and another survey to determine their willingness to carry multiple devices. "Basic PDAs with excellent PIM functionality will continue to make up the majority of sales while higher end devices will remain in niche markets only," Gartenberg said. "But as phones with integrated and functional PDA capability come into the market, they can spur growth opportunities for vendors while eschewing other less desirable features such as game play or media integration," added Gartenberg. The complete findings of this report are immediately available to Jupiter Research clients online. For more information on the report or Jupiter Research's Personal Technology research service please contact Kieran Kelly at [email protected] or call 1-800-481-1212.
About Jupitermedia Corporation "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.
Contact: All current Jupiter Research press releases can be found online at www.internet.com/corporate/press.html. All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.internet.com/corporate/press.html.
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