Online Education
Jobs and Marketplaces
News and Information
Investor Relations
Press Releases

P R E S S   R E L E A S E S
Corporate Information


(New York, NY - January 27, 2004) -- Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that its latest research report finds that the cost to online marketers of permission e-mail messages being erroneously blocked as spam will balloon from $230 million in 2003 to $419 million in 2008. Due to improved ISP efforts and sender authentification systems, Jupiter Research reports the percentage of permission e-mail being erroneously blocked will decline from 17% today to just under 10% in 2008. Total spending on retention and sponsored e-mails will increase during the same period, however, which will account for the continued increase in spending wasted on e-mail that will fail to make it to consumers' inboxes. Jupiter Research recommends that marketers participate in identity-based trusted and bonded sender programs, which are cost effective measures to assist in message delivery. The largest e-mail marketers that often erroneously trip the ISPs spam alarms will be the first organizations to pay additional fees to ensure e-mail delivery.

In the new report "Overcoming the Spam Effect: Maximizing E-Mail Marketing Message Delivery", Jupiter Research examines how opt-in and opt-out practices must be maximized in order to meet the e-mail filtering and disposition techniques of the major ISPs. The report explores list management tactics, address churn, delivery optimization and changes in consumers' e-mail behavior.

"The increase in e-mail volume and the fact that consumers are spending less time in their inbox is creating a consumer attention deficit to permission based e-mail marketing. Despite the year-over-year increase in permission e-mail, consumers only perceive an increase in spam," said David Daniels, Research Director at Jupiter Research. The research goes on to find that the only e-mail increase consumers report is a 26% increase in spam 2003 over 2002. However, during the same time period Jupiter Research finds that permission e-mail grew at a rate of 36%, outpacing e-mail account growth and indicating that permission e-mail per active e-mail user increased.

The complete findings of this report are immediately available to Jupiter Research clients online. For more information on the report or Jupiter Research's Marketing Operations research service please contact Kieran Kelly at [email protected] or call 1-800-481-1212.

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading provider of global real-time news, information, research and media resources for information technology, Internet industry and graphics professionals. Jupiterweb, the online division of Jupitermedia, operates five distinct online networks: and for IT professionals; for developers; for interactive marketers; and for graphics professionals. Jupiterweb properties include more than 150 Web sites and nearly 150 e-mail newsletters that are viewed by over 20 million users and generate over 275 million page views monthly. Jupitermedia also includes Jupiter Research, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets. In addition, Jupiter Events produces offline conferences and trade shows focused on IT and business-specific topics, including Wi-Fi Planet, Search Engine Strategies and Internet Planet.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.

Steven Wright-Mark
Schwartz Public Relations
212-677-8700, ext. 29
[email protected]

All current Jupiter Research press releases can be found online at

All current Jupitermedia Corporation press releases can be found on the World Wide Web at