Online Education
Jobs and Marketplaces
News and Information
Investor Relations
Press Releases

P R E S S   R E L E A S E S
Corporate Information


(New York, NY - March 10, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that consumer adoption of online clinical consultations is extremely low. Only 3% of adult Internet users held online clinical consultations with their doctors in 2003, even though 65% of adult Internet users said they were interested in using this service in 2002.

JupiterResearch's new report "Online Patient-Physician Communication: Benchmarking Consumer Adoption" found that adoption of online clinical consultations continues to be low. Moreover, growth in this service is unlikely in the next two-three years partly due to consumers' unwillingness to pay for this service. According to the survey, 92% of consumers are unwilling to pay more than $10 for an online consultation even after taking into consideration the time and cost involved in seeing a doctor face-to-face. According to Monique Levy, Health Analyst at JupiterResearch, "For this service to finally take off, health insurers will have to determine whether it makes financial sense to get involved, and if so, their level of participation." This finding indicates that consumers are reluctant to take on increased financial responsibility for a health service for which they have shown strong interest.

The highest adoption of online clinical consultations was among chronically ill consumers, which have typically been vendors' (i.e., companies that sell the technology that powers online consultations such as RelayHealth, Medem and MyDocOnline) and health insurers' primary market. However, the report also found that there is strong demand and adoption among consumers that are in good health overall or those who believe they are at risk, as well as consumers who have strong confidence in their ability to use online health resources. "These confident and generally healthy consumers present a strong market opportunity for vendors and health insurers," stated Levy.

The complete findings of this report are immediately available to Jupiter Research clients online. For more information on the report or Jupiter Research's Health research service, please contact Kieran Kelly at [email protected] or call 1-800-481-1212.

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: and for IT and business professionals; for developers; and for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 275 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading paid subscription-based images companies in the world with over 3.0 million images online serving creative professionals with products like and; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Wi-Fi Planet, Search Engine Strategies and Internet Planet.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.

Steven Wright-Mark
Schwartz Public Relations
212-677-8700, ext. 29
[email protected]

All current Jupiter Research press releases can be found online at

All current Jupitermedia Corporation press releases can be found on the World Wide Web at