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(New York, NY - March 18, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that, according to its latest forecast, spending on e-mail marketing in the U.S. will rise from $2.1 billion in 2003 to $6.1 billion in 2008. The report finds three critical factors driving the market: the dramatic cost reductions of e-mail marketing, the growth of sponsored and acquisition e-mail campaigns and the ever-increasing challenges presented by spam.

The report finds customer retention e-mail campaigns accounting for the greatest share of non-spam e-mail marketing spending, and will continue to do so over the near-term. Strong spending on retention is driven by the dramatic cost effectiveness of e-mail as compared to postal direct mail. But marketers must manage their campaigns with skill to obtain the full benefits of online direct marketing. "Smart marketers have to manage their lists, test mailings against control groups and adopt behavioral targeting to get the biggest payoff," said David Daniels, a research director at JupiterResearch.

JupiterResearch forecasts that strong growth in spending for sponsored e-mail campaigns will continue as well, driven by rising CPM rates, increasing inventory, richer creative formats, and increased effectiveness resulting from more diligent targeting and testing. Acquisition e-mail marketing in the U.S. is also recovering and will climb steadily from $720 million in 2003 to $1.8 billion in 2008.

According to the report, over the course of 2003, the average U.S. online consumer received 3,920 unwanted commercial e-mail messages. This number will grow to reach an outrageous total of 6,395 by the end of 2008. However, contrary to popular belief, spam is not the greatest barrier to reaching consumers. Rather, it is the volume of messages sent by legitimate marketers. In fact, sponsored e-mail messages in the U.S. will grow at nearly twice the compound annual rate (19%) of total message volume (11%) between 2003 and 2008. In order to cut through the vast clutter of commercial messages, marketers should focus on timeliness and relevance over frequency in their e-mail messages to consumers, the report states.

The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch's Marketing & Branding research service, please contact Kieran Kelly at [email protected] or call 1-800-481-1212.

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: and for IT and business professionals; for developers; and for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 275 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading paid subscription-based images companies in the world with over 3.0 million images online serving creative professionals with products like and; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Wi-Fi Planet, Search Engine Strategies and Internet Planet.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia Corporation competes; the unpredictability of Jupitermedia Corporation's future revenues, expenses, cash flows and stock price; Jupitermedia Corporation's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia Corporation's international and venture fund investments; any material change in Jupitermedia Corporation's intellectual property rights and continued growth and acceptance of information technology and the Internet. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia Corporation's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia Corporation assumes no obligation to update the forward-looking statements after the date hereof.

Steven Wright-Mark
Schwartz Public Relations
212-677-8700, ext. 29
[email protected]

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