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(New York, NY - March 24, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today released the results of the first survey from its new Digital Rights Management ("DRM") research service. The report, titled "Consumer Attitudes On Video Ownership: Impact on DRM", indicates that among consumers who purchase video and music products, far more consumers value the ability to share their video purchases compared to their music purchases. Demand for copying music and videos is high - 59% of online users want the ability to copy music while 54% want to be able to copy videos. With the widespread sharing of music files already underway, JupiterResearch believes that there is a pent up demand for video sharing and a potential revenue opportunity for producers of video content who make smart use of digital rights management.

"TV networks and studios may be surprised to learn that the DRM spotlight is now on them -- among those interested in copying video, 50% want to share video with other people while only 18% of those interested in copying music point to sharing music as a primary driver for copying. Given the magnitude of the video media business, the economic stakes are enormous," said JupiterResearch analyst Todd Chanko. "The upside is that consumers have also indicated a willingness to pay more to be able to copy and share both music and video. Content providers need to view DRM not only as a piracy prevention tool, but also as a way to create new revenue streams," added Chanko.

JupiterResearch's new Digital Rights Management research service helps media companies evaluate content distribution models and technology platforms to manage and monetize their assets in a controlled manner. The Digital Rights Management research service also helps consumer device vendors to prioritize feature development, and helps software vendors identify the enterprise applications and vertical markets that present the greatest opportunities for digital rights management technology. Using consumer surveys, forecast models and high-level executive interviews, the DRM research service will provide strategic guidance to all companies with an interest in digital media consumption and usage constraints.

"We expect this new coverage area to attract wide interest from our existing client base as well as new companies grappling with the challenges and opportunities of digital media rights," said David Schatsky, SVP of Research at JupiterResearch.

"With the launch of our Digital Rights Management research service, we have further solidified our leadership position in this space," stated Alan M. Meckler, Chairman and CEO of Jupitermedia. "The research provides premium information and analysis and exclusive analyst access, complementing our Web site and e-mail newsletter, and our Digital Rights Management Strategies Conference & Expo, being held in New York City from April 12-14," added Meckler.

The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch's Digital Rights Management research service, please contact Kieran Kelly at [email protected] or call 1-800-481-1212.

More information on Digital Rights Management Strategies Conference & Expo is available at

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: and for IT and business professionals; for developers; and for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 275 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading paid subscription-based images companies in the world with over 3.0 million images online serving creative professionals with products like and; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Wi-Fi Planet, Search Engine Strategies and Internet Planet.

Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

Steven Wright-Mark
Schwartz Public Relations
212-677-8700, ext. 29
[email protected]

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