JUPITERRESEARCH FINDS LEGITIMATE E-MAIL MARKETERS STRUGGLING WITH FEDERAL CAN-SPAM COMPLIANCE(New York, NY - April 20, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), announced today that new research from JupiterResearch titled "Complying with Can-Spam: Optimizing E-mail Practices to Mitigate Risks" finds that more than one-third of e-mail marketing offers tracked by JupiterResearch are not compliant with the federal Can-Spam Act.
In the March report JupiterResearch tracked over fifty leading e-mail marketers in a variety of industries including retail, travel, media and financial services to measure how well these notable companies complied with the new federal Can-Spam Act. While the majority provided a working opt-out mechanism, the research found that many marketers are challenged to meet the finer points of the federal law.
"E-mail marketers that are not complying with these most basic aspects of the law are leaving their company unnecessarily exposed to the risk of legislation, fines and doing what amounts to a virtual high wire act without a net," said David Daniels, Research Director at JupiterResearch.
JupiterResearch advises marketers to diligently scrutinize offers, adopt automatic opt-out suppression routines and accept opt-out requests to sending addresses to mitigate risks and fully comply with the law. "E-mail marketing presents marketers with great opportunities but also exposes them to significant risks," commented David Schatsky, Senior Vice President and head of research at JupiterResearch. "Our Marketing Operations research service, of which this study is an example, is a critical decision-making tool for marketers seeking to grow their business online and protect and enhance their brands while avoiding the all-to common pitfalls of online marketing."
The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch's Marketing Operations research service, please contact Kieran Kelly at [email protected] or call 1-800-481-1212.
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