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(New York, NY - April 20, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), announced today that new research from JupiterResearch titled "Complying with Can-Spam: Optimizing E-mail Practices to Mitigate Risks" finds that more than one-third of e-mail marketing offers tracked by JupiterResearch are not compliant with the federal Can-Spam Act.

In the March report JupiterResearch tracked over fifty leading e-mail marketers in a variety of industries including retail, travel, media and financial services to measure how well these notable companies complied with the new federal Can-Spam Act. While the majority provided a working opt-out mechanism, the research found that many marketers are challenged to meet the finer points of the federal law.

  • Only 64% of the commercial electronic mail messages tracked included the street address of the sender, which is required by the law.
  • Nearly one-quarter of marketers continued to send e-mail marketing messages after opt-outs were submitted and 16% sent messages after the legally prescribed 10-business-day period.
  • When asked in a JupiterResearch executive survey about their opt-out suppression frequency, one-quarter of marketers surveyed were found to be at high risk of breaking Can-Spam guidelines, indicating their opt-out suppressions occurred monthly, quarterly or never.

"E-mail marketers that are not complying with these most basic aspects of the law are leaving their company unnecessarily exposed to the risk of legislation, fines and doing what amounts to a virtual high wire act without a net," said David Daniels, Research Director at JupiterResearch.

JupiterResearch advises marketers to diligently scrutinize offers, adopt automatic opt-out suppression routines and accept opt-out requests to sending addresses to mitigate risks and fully comply with the law. "E-mail marketing presents marketers with great opportunities but also exposes them to significant risks," commented David Schatsky, Senior Vice President and head of research at JupiterResearch. "Our Marketing Operations research service, of which this study is an example, is a critical decision-making tool for marketers seeking to grow their business online and protect and enhance their brands while avoiding the all-to common pitfalls of online marketing."

The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch's Marketing Operations research service, please contact Kieran Kelly at [email protected] or call 1-800-481-1212.

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: and for IT and business professionals; for developers; and for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading paid subscription-based images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, and; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Wi-Fi Planet, Search Engine Strategies and Internet Planet.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

Lisa DiGiacomo
Marketing and Public Relations Associate
[email protected]

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