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(New York, NY - May 4, 2004) -- -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that it will launch a new research service in August covering home theater and digital home entertainment, marking the eighth new practice started by JupiterResearch since it was acquired in July 2002. The Home Theater research service will help vendors prepare for market opportunities created by the explosion of new home entertainment technologies. It will deliver insights on consumer needs and expectations, enable better decisions about such topics as convergence and optimal form factors and help vendors develop strategies to maintain margins in the face of rapid commoditization. The new research initiative will be led by JupiterResearch Vice President and Research Director Michael Gartenberg and JupiterResearch Senior Analyst Avi Greengart.

JupiterResearch will also immediately launch the new Home Theater Watch Weblog at, a companion to the research service offering daily home theater and digital home entertainment news and analysis from JupiterResearch's seasoned team.

"We believe that JupiterResearch is the only research organization that is growing its service offerings, with the home theater research service being our eighth new service introduction since we acquired JupiterResearch. Combining our daily coverage of home theater and digital home entertainment on our Weblog demonstrates how Jupitermedia will be a leading provider of information about the expanding array of home entertainment technology," stated Alan M. Meckler, Chairman and CEO of Jupitermedia.

"Digital surround sound systems are now in over 20% of online households, computer companies now sell televisions and nearly all entertainment content is digital," stated JupiterResearch Senior Analyst Avi Greengart. "Home entertainment technology is a growth area and this service will help both vendors and end-users to better understand the opportunities and separate assumptions from reality," said Greengart.

The JupiterResearch Home Theater research service will use consumer and executive IT surveys, online analysis, case studies and usage models. Clients of the service will better understand real consumer needs, price points, the value chain, distribution models and market entry strategies.

For additional information on this new advisory service visit or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected]

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: and for IT and business professionals; for developers; and for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, and; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Wi-Fi Planet, Search Engine Strategies and Internet Planet.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

Lisa DiGiacomo
Marketing and Public Relations Associate
[email protected]

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