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(New York, NY - July 7, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced the completion of a new study examining the market opportunity for Digital Rights Management (DRM) solutions in the enterprise. Collaborating with a group of industry leaders including security software vendors and content/document management providers, JupiterResearch has completed a comprehensive study examining the threat that corporations face when it comes to loss or theft of mission critical corporate assets such as digital documents, e-mail and HTML Web pages. The report also quantifies the market opportunity for DRM solutions in preventing such predicaments. JupiterResearch forecasts spending by U.S. companies on enterprise DRM software will grow from $36 million in 2003 to $274 million in 2008.

"Financial services, high-tech manufacturing and government sectors are expected to lead the adoption of corporate DRM solutions that facilitate secure, controlled document delivery and ensure the integrity of sensitive documents both within and beyond the corporate firewall," said Peter Sargent, Senior Analyst at JupiterResearch who lead the research study. Sargent goes on to say, "Overall, businesses are most concerned with the control of sensitive financial information and customer or client data. Yet, certain vertical markets are particularly interested in controlling the distribution of assets such as pricing lists, HR-based documents and engineering blueprints."

Through this study, JupiterResearch has developed key sales and market-entry strategies for selling digital rights solutions into the enterprise. The report offers a comprehensive analysis of the drivers of DRM adoption and the specific corporate assets that businesses in several vertical markets are most concerned with controlling. JupiterResearch conducted a survey of nearly 800 individuals who contribute to their company's decision to adopt an enterprise DRM solution as well as more than 20 in-depth interviews with corporate decision makers for this study.

The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch's DRM research service please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or [email protected].

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: and for IT and business professionals; for developers; and for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, and; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi Planet.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

Lisa DiGiacomo
Marketing and Public Relations Associate
[email protected]

All current Jupiter Research press releases can be found online at

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