JUPITERRESEARCH ANNOUNCES ONLINE ADVERTISING MARKET WILL GROW TO $16.1 BILLION BY 2009, AT ITS JUPITER/CLICKZ AD FORUM
(New York, NY - July 28, 2004) -- A new forecast by JupiterResearch (a division of Jupitermedia, Nasdaq: JUPM) predicts that online advertising will more than double over the next five years. The forecast, presented today at the Jupiter/ClickZ Ad Forum in New York, sees the online ad market growing from $6.6 billion in 2003 to $16.1 billion in 2009. While paid search will grow 30% compounded annually over the next two years, it is no longer the sole driver of online ad spending. Display ads and online classifieds will each grow more than 25% compounded annually over the same period.
Much of the growth in online advertising can be credited to the increasing sophistication of advertisers. Benefiting from experience and a more powerful tool set, advertisers are better able to target, measure and convert their audiences online. This provides advertisers with the confidence to allocate more of their advertising dollars to the Internet and a willingness to pay more for premium online inventory as it becomes scarce.
"The growth in online advertising is the product of all the progress that Web sites and technology providers have made in the last two years. We've seen companies very actively working to make the Internet a more attractive advertising medium," said Gary Stein, Senior Analyst at JupiterResearch. "With targeting technologies, the discovery of search by major advertisers, and real measurement and planning tools, the Internet is ready to fulfill its early promises of effectiveness, reach and trackability," added Stein.
The complete findings of this forecast are immediately available to JupiterResearch clients online. For more information on the forecast or JupiterResearch's Online Advertising research service please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or [email protected].
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com)
headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and ClickZ.com for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, Photos.com and ClipArt.com; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi Planet.
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