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JUPITERRESEARCH FINDS THAT "BEST-RATE GUARANTEES" BY TRAVEL SUPPLIERS HELP BOOST DIRECT ONLINE BOOKINGS
(New York, NY - August 24, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), announced today that new research titled "Consumer Survey Report, Travel 2004" finds online travel consumers continue to exhibit limited loyalty, using on average almost three Web sites and offline agents as they research the best deals. Best-rate guarantees, however, have begun to tip the scales toward supplier sites over other types of travel providers.
The JupiterResearch consumer survey found that travel customers are still very price sensitive and are interested in more features on travel Web sites. Some of the findings of the study include the following:
- Best-rate guarantees would motivate the majority of online consumers to make more purchases online.
- Consumers are highly interested in the ability to fix mistakes without penalty and cancel or change reservations on the Web site where travel was booked.
- Approximately one in four consumers suggest they would be more inclined to purchase more travel online if Web sites offered clearer wording regarding penalties and fees.
- Unlike their European counterparts, U.S. consumers are not as receptive to the idea of buying bundled products online, largely because they prefer to shop around.
"Online travel consumers continue to be price sensitive and increasingly demanding," said Diane Clarkson, Online Travel Analyst at JupiterResearch. "Best-rate guarantees have begun to benefit suppliers in increasing direct online bookings. If airfare prices are equal, consumers are more likely to use an airline site than any other type of site to book their travel," added Clarkson.
The complete findings of this consumer survey are immediately available to JupiterResearch clients online. For more information on the survey or JupiterResearch's Online Travel research service please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or [email protected]
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com)
headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and ClickZ.com for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by approximately 20 million users and generate approximately 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, Thinkstock Images, Photos.com and ClipArt.com; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi Planet.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.
Contact:
Lisa DiGiacomo
Marketing and Public Relations Associate
203-662-2870
[email protected]
All current Jupiter Research press releases can be found online at
www.jupitermedia.com/corporate/press.html.
All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.jupitermedia.com/corporate/press.html.
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