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(New York, NY - October 12, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that, according to its recently released report, "PC and Standalone Digital Video Recorders: Strategies to Cope with an Uncertain Market," standalone and PC-based DVR companies will experience slow adoption rates of these products due to the advantage of cable and satellite's superior marketing campaigns.

The new report forecasts that standalone DVRs, such as TiVo and Replay TV, and PC-based DVRs will secure only 20% of the market while cable and satellite DVR providers will secure 80% of the market by 2009. Currently 61% of U.S. online households use cable and satellite DVR providers while only 39% use standalone DVRs, which for the past seven years have had the market all to themselves. Growth of cable and satellite DVRs is attributed to ubiquity of service and control over television, which sends out their marketing message emphasizing exclusive DVR features.

"Consumers have learned of the value of exclusive DVR features but they lack information about how standalone device's features differ from cable or satellite offerings," said Michael Gartenberg, Vice President and Research Director, JupiterResearch. "There is hope here for the standalone and PC providers. Forty-one percent of consumers do not have a preference as to where they would get DVR technology or who would provide service. This provides a growth opportunity for the first DVR provider that educates the market correctly," continued Gartenberg.

The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch Personal Technology research service, please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or [email protected].

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (, headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: and for IT and business professionals; for developers; and for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by approximately 20 million users and generate approximately 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, Thinkstock Images, and; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi Planet.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

Lisa DiGiacomo
Marketing and Public Relations Associate
[email protected]

All current Jupiter Research press releases can be found online at

All current Jupitermedia Corporation press releases can be found on the World Wide Web at