JUPITERRESEARCH FORECASTS THAT CABLE/SATELLITE BASED DVR OFFERINGS WILL SECURE 80% OF THE MARKET BY 2009
(New York, NY - October 12, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that, according to its recently released report, "PC and Standalone Digital Video Recorders: Strategies to Cope with an Uncertain Market," standalone and PC-based DVR companies will experience slow adoption rates of these products due to the advantage of cable and satellite's superior marketing campaigns.
The new report forecasts that standalone DVRs, such as TiVo and Replay TV, and PC-based DVRs will secure only 20% of the market while cable and satellite DVR providers will secure 80% of the market by 2009. Currently 61% of U.S. online households use cable and satellite DVR providers while only 39% use standalone DVRs, which for the past seven years have had the market all to themselves. Growth of cable and satellite DVRs is attributed to ubiquity of service and control over television, which sends out their marketing message emphasizing exclusive DVR features.
"Consumers have learned of the value of exclusive DVR features but they lack information about how standalone device's features differ from cable or satellite offerings," said Michael Gartenberg, Vice President and Research Director, JupiterResearch. "There is hope here for the standalone and PC providers. Forty-one percent of consumers do not have a preference as to where they would get DVR technology or who would provide service. This provides a growth opportunity for the first DVR provider that educates the market correctly," continued Gartenberg.
The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch Personal Technology research service, please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or [email protected].
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