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(New York, NY - November 1, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that, according to its recently released report, "Holiday 2004 Forecast: Consumers Look to Online For Inspiration and Planning," online retail holiday sales for the period of November and December 2004 will reach $21.6 billion, a 19% increase compared to the same period in 2003. Online sales continue to experience double-digit increases, versus uneven growth offline, primarily due to the growing number of online buyers; 86 million U.S. residents are expected to make holiday purchases online this year compared to 73 million last year, an 18% increase. In addition, JupiterResearch forecasts a 2% increase in spending per buyer compared to last year.

While the usual list of top-selling categories: toys, books and apparel still dominates consumers' planned purchases this year, consumers say they will buy a wider variety of items online this year than in years past. This data reinforces the overall trend of consumers increasing the number of categories they purchase online.

"Consumers use the Internet to get inspiration as well as to find good prices at the holidays," said JupiterResearch retail analyst Patti Freeman Evans. "Over half of online holiday shoppers say they will use the Web to get gift ideas or to seek better prices. To capture these customers this holiday season, retailers are wise to use emails to alert customers who have left items in their shopping carts or wish lists when the price changes or inventories get low on those items. Also, shoppers say that many messages will influence them to buy earlier this holiday season with free shipping topping the list once again this year. However, as the season winds down, online holiday shoppers say that messages on reliable delivery, in stock reassurance (or limited supplies), complimentary upgrade to overnight shipping rather than full free shipping will resonate," added Freeman.

The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch Retail research service, please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or [email protected].

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (, headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: and for IT and business professionals; for developers; and for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by approximately 20 million users and generate approximately 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, Thinkstock Images, Thinkstock Footage, and; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi Planet.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

Lisa DiGiacomo
Marketing and Public Relations Associate
[email protected]

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