JUPITERRESEARCH PROJECTS ONLINE HOLIDAY SALES TO REACH $21.6 BILLION IN 2004, UP 19% FROM 2003
(New York, NY - November 1, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that, according to its recently released report, "Holiday 2004 Forecast: Consumers Look to Online For Inspiration and Planning," online retail holiday sales for the period of November and December 2004 will reach $21.6 billion, a 19% increase compared to the same period in 2003. Online sales continue to experience double-digit increases, versus uneven growth offline, primarily due to the growing number of online buyers; 86 million U.S. residents are expected to make holiday purchases online this year compared to 73 million last year, an 18% increase. In addition, JupiterResearch forecasts a 2% increase in spending per buyer compared to last year.
While the usual list of top-selling categories: toys, books and apparel still dominates consumers' planned purchases this year, consumers say they will buy a wider variety of items online this year than in years past. This data reinforces the overall trend of consumers increasing the number of categories they purchase online.
"Consumers use the Internet to get inspiration as well as to find good prices at the holidays," said JupiterResearch retail analyst Patti Freeman Evans. "Over half of online holiday shoppers say they will use the Web to get gift ideas or to seek better prices. To capture these customers this holiday season, retailers are wise to use emails to alert customers who have left items in their shopping carts or wish lists when the price changes or inventories get low on those items. Also, shoppers say that many messages will influence them to buy earlier this holiday season with free shipping topping the list once again this year. However, as the season winds down, online holiday shoppers say that messages on reliable delivery, in stock reassurance (or limited supplies), complimentary upgrade to overnight shipping rather than full free shipping will resonate," added Freeman.
The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch Retail research service, please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or [email protected].
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Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com),
headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and ClickZ.com for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by approximately 20 million users and generate approximately 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, Thinkstock Images, Thinkstock Footage, Photos.com and Clipart.com; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi Planet.
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