JUPITERRESEARCH REPORTS ALMOST ONE-THIRD OF YOUNG ADULTS INTERESTED IN MUSIC SUBSCRIPTION SERVICES
(New York, NY - December 1, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced some of the key findings of its latest survey on digital and online music, "Consumer Survey Report: Music, 2004", which is based on a survey of over 2,300 online adults, and also compares results with a survey of over 2,100 online teens, ages 13-17. The survey strongly supports two critical JupiterResearch forecasts: subscription services will eventually outpace á la carte downloads and CDs won't be replaced by digital music in the next five years. Indeed, even in 2009, digital music sales will represent just 12% of consumer music spending.
The majority of online adults, 51%, think physical music is more valuable than digital. "CDs offer higher sound fidelity, aren't burdened with awkward copy protection and are compatible with pretty much every way people listen to music," said JupiterResearch VP and Senior Analyst David Card. "MP3 players and portable rentals could turn around that value perception, but it will take time," added Card. While 16% of online adults are interested in downloading a 99-cent single, 17% are tempted by subscription services. Interest in subscription services increases for teens ages 13-17 (19%), nearly doubles for young adults ages 18-24 (31%), and hits 37% for the music aficionados, those who have spent more than $45 on music in the past three months and engage in digital music activities on a regular basis. "Digital music is a young person's game," said Josh Green, Analyst at JupiterResearch. "Forty one percent of 18-24 year-olds burn CDs and 31% use file sharing. For the over 25 crowd, those numbers are only 14% and 4%," added Green.
The complete findings of this report are immediately available to JupiterResearch clients online. For additional information on the report or JupiterResearch's Music research service visit www.jupiterresearch.com or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected]
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Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com), headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online media division of Jupitermedia, operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and ClickZ.com for interactive marketers. JupiterWeb properties include more
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