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(New York, NY - December 1, 2004) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced some of the key findings of its latest survey on digital and online music, "Consumer Survey Report: Music, 2004", which is based on a survey of over 2,300 online adults, and also compares results with a survey of over 2,100 online teens, ages 13-17. The survey strongly supports two critical JupiterResearch forecasts: subscription services will eventually outpace á la carte downloads and CDs won't be replaced by digital music in the next five years. Indeed, even in 2009, digital music sales will represent just 12% of consumer music spending.

The majority of online adults, 51%, think physical music is more valuable than digital. "CDs offer higher sound fidelity, aren't burdened with awkward copy protection and are compatible with pretty much every way people listen to music," said JupiterResearch VP and Senior Analyst David Card. "MP3 players and portable rentals could turn around that value perception, but it will take time," added Card. While 16% of online adults are interested in downloading a 99-cent single, 17% are tempted by subscription services. Interest in subscription services increases for teens ages 13-17 (19%), nearly doubles for young adults ages 18-24 (31%), and hits 37% for the music aficionados, those who have spent more than $45 on music in the past three months and engage in digital music activities on a regular basis. "Digital music is a young person's game," said Josh Green, Analyst at JupiterResearch. "Forty one percent of 18-24 year-olds burn CDs and 31% use file sharing. For the over 25 crowd, those numbers are only 14% and 4%," added Green.

The complete findings of this report are immediately available to JupiterResearch clients online. For additional information on the report or JupiterResearch's Music research service visit or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected]

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (, headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online media division of Jupitermedia, operates four distinct online networks: and for IT and business professionals; for developers; and for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by approximately 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 4.0 million images online serving creative professionals with products like Comstock Images, Thinkstock Images, Thinkstock Footage,,, and; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi Planet.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

Lisa DiGiacomo
Marketing and Public Relations Associate
[email protected]

All current Jupiter Research press releases can be found online at

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