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2004 ONLINE HOLIDAY RETAIL SPENDING EXCEEDED $22 BILLION, UP 22% FROM PRIOR YEAR REPORTS JUPITERRESEARCH
(New York, NY - February 7, 2005) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced in its newly released report, "Holiday 2004 Postmortem: Retain New Customers Through Retail Basics", that online retail spending during the 2004 holiday period (November and December) reached $22.1 billion, an increase of 22% over the 2003 holiday period.
The increase was driven largely by an influx of new online buyers: 17.7 million consumers made an online holiday purchase for the first time in 2004. "The holidays present a great opportunity for retailers to acquire new customers for the long term," said Patti Freeman Evans, retail analyst at JupiterResearch. "Not only were millions of people shopping online for the first time, but three-quarters of consumers bought from a site they had never purchased from before," added Freeman Evans. JupiterResearch projects continued strong growth for online retail, forecasting that 2005 online retail sales will surpass $79 billion, up from $66 billion in 2004.
The JupiterResearch report enumerates the top online retail categories, analyzes the reasons much online purchasing happened later in the season than in years past and recommends tactics retailers can use to influence the many consumers who may purchase late in the season but often begin their research early.
The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For more information on the report or JupiterResearch's Retail research service please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or [email protected].
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com),
headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online media division of Jupitermedia, operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and ClickZ.com for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by approximately 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 5.0 million images online serving creative professionals with products like Comstock Images, Thinkstock Images, Thinkstock Footage, Photos.com, HemeraImages.com, Ablestock.com, Clipart.com and Animations.com; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi Planet.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.
Contact:
Lisa DiGiacomo
Marketing and Public Relations Associate
212-547-7938
[email protected]
All current Jupiter Research press releases can be found online at
www.jupitermedia.com/corporate/press.html.
All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.jupitermedia.com/corporate/press.html.
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