Corporate Info
Online Education
Jobs and Marketplaces
News and Information
Investor Relations
Press Releases
Careers Navigation

Press Releases


(New York, NY - February 9, 2005) -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced some of the key findings of its latest report on the online personals industry, "Online Dating: Serious Daters Offer Salve For Slowing Growth", which is based on a survey of over 2,300 online adults, and also includes JupiterResearch's forecast for the growth of the online personals market. The report finds that 33% fewer consumers are browsing online personals today than one year ago, causing the industry growth to slow considerably.

"For years, online dating sites saw large numbers of new users flowing into the market every year," said JupiterResearch Associate Analyst Nate Elliott. "As a result, the industry grew by 73% in 2002 and 77% in 2003. But in 2004, as the number of users actually started to decline, the market grew by only 19%. In 2005, the industry will grow by just 9%, to $516 million."

With fewer users browsing online personals, dating sites have focused on increasing conversions of viewers into paying subscribers in order to keep growing. Industry-wide conversion rates have increased approximately 25% in the last year. Many dating sites are also looking to serious daters, those users hoping to find long-term relationships or marriage, to increase revenues.

"Serious daters present an attractive opportunity for personals sites," said Elliott. "These users convert 20% more often, are twice as likely to purchase long-term subscriptions and pay up to twice as much per month as casual daters," added Elliott. The JupiterResearch report also addresses how companies are attracting these profitable users to their sites.

The complete findings of this report are immediately available to JupiterResearch clients online. For additional information on the report or JupiterResearch's Digital Content research service visit or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected].

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (, headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online media division of Jupitermedia, operates five distinct online networks: and for IT and business professionals; for developers; for interactive marketers; and, for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by approximately 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 5.0 million images online serving creative professionals with products like Comstock Images, Thinkstock Images, Thinkstock Footage,,, and; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi VoWiFi Planet.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933 and the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

Lisa DiGiacomo
Marketing and Public Relations Associate
[email protected]

All current Jupiter Research press releases can be found online at

All current Jupitermedia Corporation press releases can be found on the World Wide Web at