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JUPITERRESEARCH FINDS BANKS SHOULD PROMOTE ONLINE SECURITY AS A COMPETITIVE DIFFERENTIATOR
(New York, NY - April 12, 2005) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), announced today that a recently released research report finds strong evidence that banks can promote the security of their online offerings as means of differentiating themselves from competitors and winning customers. The report, "Online Banking: Employing Security as a Differentiator," found that, in a climate of heightened consumer awareness and concern about online security and fraud, 37% of online banking consumers believe some banks are more secure than others, while 43% place online banking security among the top-three factors in selecting where to bank.
"Concern about online banking security is widespread," said Bruce Cundiff, JupiterResearch analyst and lead author of the report. "Consumers believe some banks are more secure than others," added Cundiff. The report reveals that these attitudes create an opportunity for some banks while presenting challenges for others, particularly regional and local institutions. For example, 34% of online consumers are less concerned with online security at large national banks than at local banks, though just 21% of consumers already banking online make such a distinction. This suggests that marketing online security could help national banks win customers away from regional and local competitors.
"We undertook this study in direct response to questions raised by our banking-sector clients," said David Schatsky, Senior Vice President of Research at JupiterResearch. "Now is a critical time for banks to make use of market intelligence like this to preserve and enhance their competitive position," added Schatsky. The report highlights best practices for communicating about online security with consumers.
The complete findings of this report are immediately available to JupiterResearch clients online. For additional information on the report or JupiterResearch's Banking and Lending research service visit www.jupiterresearch.com or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected].
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com),
headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like Comstock Images, Creatas, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Photos.com, HemeraImages.com, Ablestock.com, PhotoObjects.net, Clipart.com and Animations.com; and JupiterWeb, the online media division of Jupitermedia which operates five distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; ClickZ.com for interactive marketers; and Graphics.com, for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and WiFi/VoWiFi Planet.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.
Contact:
Lisa DiGiacomo
Marketing and Public Relations Associate
212-547-7938
[email protected]
All current Jupiter Research press releases can be found online at
www.jupitermedia.com/corporate/press.html.
All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.jupitermedia.com/corporate/press.html.
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