JUPITERRESEARCH REVEALS GROWING PREFERENCE FOR ONLINE NEWS AT THE EXPENSE OF TV AND NEWSPAPERS
(New York, NY - April 26, 2005) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today reported that the number of online adults who prefer the Internet as their main source of news has grown over 35% in the last four years, at the expense of television and newspapers. Currently, over 26% of online adults prefer the Internet for national and international news, compared to 19% in 2001.
JupiterResearch consumer surveys show that the percentage of online adults using the Internet for daily news had been flat - hovering around 50% - for the last few years. Preference for online local news is growing, but hasn't exceeded 10% among online adults. Young adults, ages 18 to 24, are helping drive the preference trend, especially in national news. Thirty-three percent of online young adults say they prefer the Internet as their primary source of news, while 40% prefer TV and 10% newspapers.
"In the face of relatively flat usage, this increasing preference for the Internet is intriguing," said David Card, VP and Senior Analyst for JupiterResearch. "While traditional media companies like The New York Times and CNN are doing very well online, our analysis shows that brands like AOL and Yahoo! are increasingly important for online audiences," added Card.
JupiterResearch's analysis is based on surveys of over 10,750 online adults over the course of four years, and appears in the new report, "Online Local Content: Prioritizing Content, Blogs, and Community". The complete findings of this report are immediately available to JupiterResearch clients online. For additional information on the report or JupiterResearch's Entertainment & Media research service visit www.jupiterresearch.com or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected].
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com),
headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Photos.com, HemeraImages.com, Ablestock.com, PhotoObjects.net, Clipart.com and Animations.com; and JupiterWeb, the online media division of Jupitermedia which operates five distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; ClickZ.com for interactive marketers; and Graphics.com, for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and WiFi/VoWiFi Planet.
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