JUPITERRESEARCH FORECASTS BROADBAND'S RISE TO DOMINANCE, INCREASING FROM 32 MILLION U.S. HOUSEHOLDS IN 2004 TO 69 MILLION IN 2010
(New York, NY - June 2, 2005) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today released its annual forecasts of the U.S. online population and broadband access. Two JupiterResearch reports, entitled "Portrait of the Online Population: 2004-2010," and "JupiterResearch Broadband Forecast: Competitive Pricing and Increased Availability Speed the Decline of Dial-Up," present JupiterResearch's latest projections of the growth of Internet usage by American consumers. According to these reports, the overall online population in the United States is maturing and will grow relatively modestly over the next five years, from 75 million households at the end of 2004 to 88 million by the end of 2010. Residential broadband adoption, however, will increase dramatically from slightly under half of online households in 2004 to 78% of online households by the end of 2010.
"As broadband surpasses half of U.S. online households, the revolution everyone has expected for so long is finally here," said Joe Laszlo, research director at JupiterResearch. "With a clearer value proposition and increasingly reasonable prices, the question people ask themselves is shifting from 'why would I get broadband?' to 'why wouldn't I get broadband?,'" added Laszlo.
The U.S. broadband market will remain a closely contested race between cable modem and phone line-based DSL services, with other technologies relegated to relatively minor roles. JupiterResearch's forecast indicates that the greater availability of cable modems, and cables earlier start offering service means that cable modems will remain the leading residential broadband technology in the U.S. According to Laszlo, "DSL providers can neither rest on their laurels nor delay deployments to encourage regulatory concessions without risking losing even more ground to the cable operators."
The JupiterResearch reports also address the evolving demographic makeup of the U.S. online population. These trends include the following:
- A digital divide still exists amongst seniors, kids, African-Americans, Hispanics and low-income households but this gap will narrow over time.
- The Internet gets a little grayer. Online seniors will grow the fastest of any age group, doubling from nearly 10 million in 2004 to just over 20 million by 2010.
- Nearly one-half of online users will access the Internet from multiple locations, with 65 million online adults having access from both work and home in 2010.
The complete findings of both of these reports are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For additional information on the report or JupiterResearch's Online Behavior & Demographics or Broadband services visit www.jupiterresearch.com or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected].
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headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Goodshoot Images, Photos.com, HemeraImages.com, Ablestock.com, PhotoObjects.net, Clipart.com and Animations.com; and JupiterWeb, the online media division of Jupitermedia which operates five distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; ClickZ.com for interactive marketers; and Graphics.com, for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and WiFi/VoWiFi Planet.
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