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(New York, NY - June 2, 2005) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today released its annual forecasts of the U.S. online population and broadband access. Two JupiterResearch reports, entitled "Portrait of the Online Population: 2004-2010," and "JupiterResearch Broadband Forecast: Competitive Pricing and Increased Availability Speed the Decline of Dial-Up," present JupiterResearch's latest projections of the growth of Internet usage by American consumers. According to these reports, the overall online population in the United States is maturing and will grow relatively modestly over the next five years, from 75 million households at the end of 2004 to 88 million by the end of 2010. Residential broadband adoption, however, will increase dramatically from slightly under half of online households in 2004 to 78% of online households by the end of 2010.

"As broadband surpasses half of U.S. online households, the revolution everyone has expected for so long is finally here," said Joe Laszlo, research director at JupiterResearch. "With a clearer value proposition and increasingly reasonable prices, the question people ask themselves is shifting from 'why would I get broadband?' to 'why wouldn't I get broadband?,'" added Laszlo.

The U.S. broadband market will remain a closely contested race between cable modem and phone line-based DSL services, with other technologies relegated to relatively minor roles. JupiterResearch's forecast indicates that the greater availability of cable modems, and cables earlier start offering service means that cable modems will remain the leading residential broadband technology in the U.S. According to Laszlo, "DSL providers can neither rest on their laurels nor delay deployments to encourage regulatory concessions without risking losing even more ground to the cable operators."

The JupiterResearch reports also address the evolving demographic makeup of the U.S. online population. These trends include the following:

  • A digital divide still exists amongst seniors, kids, African-Americans, Hispanics and low-income households but this gap will narrow over time.
  • The Internet gets a little grayer. Online seniors will grow the fastest of any age group, doubling from nearly 10 million in 2004 to just over 20 million by 2010.
  • Nearly one-half of online users will access the Internet from multiple locations, with 65 million online adults having access from both work and home in 2010.

The complete findings of both of these reports are immediately available to JupiterResearch clients online at For additional information on the report or JupiterResearch's Online Behavior & Demographics or Broadband services visit or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected].

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (, headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Goodshoot Images,,,,, and; and JupiterWeb, the online media division of Jupitermedia which operates five distinct online networks: and for IT and business professionals; for developers; for interactive marketers; and, for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and WiFi/VoWiFi Planet.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

Lisa DiGiacomo
Marketing and Public Relations Associate
[email protected]

All current Jupiter Research press releases can be found online at

All current Jupitermedia Corporation press releases can be found on the World Wide Web at