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(New York, NY - July 27, 2005) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that recent research finds online travel consumers compare airfares at an average of 3.2 Web sites and hotel rates at an average of 3.0 Web sites. Though some industry observers claim consumers are overwhelmed by the experience of searching online, the majority of online travel consumers feel empowered by their online travel research.

These findings are included in JupiterResearch's newly published reports entitled "U.S. Travel Consumer Survey 2005" and "Online Air Travelers: Understanding Consumers' Online Research Intensity and Empowerment." Some of the findings of the studies include the following:

  • JupiterResearch identified four consumer segments based on attitude and research behavior. The largest group is empowered online users who research intensely: 37% of online airfare travel consumers report enjoying the challenge of travel research and visit three or more Web sites per travel product. A further 20% of online airfare travel consumers report feeling empowered by researching flights online, although they only visit one or two Web sites to research airfares.
  • At 17%, general search engines have surpassed other media channels in driving consumers to a particular Web site when researching their most recent trip.
  • Obtaining frequent flyer points is one of the most important factors motivating online travelers to purchase flights directly through airline Web sites.

"It would be inaccurate to interpret shopping around as a reflection of frustration among all online travelers," said Diane Clarkson, Analyst at JupiterResearch. "In fact, comparison shopping reflects a significant empowerment among the majority of online travel consumers and online travel providers should continue to invest in tools that appeal to savvy travel shoppers," added Clarkson.

The complete findings of these consumer surveys are immediately available to JupiterResearch clients online at For more information on the survey or JupiterResearch's Online Travel research service please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or [email protected].

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (, headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like Brand X, FoodPix, Botanica, Nonstock, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Goodshoot Images,,,,, and; and JupiterWeb, the online media division of Jupitermedia which operates five distinct online networks: and for IT and business professionals; for developers; for interactive marketers; and, for creative professionals. JupiterWeb properties include more than 170 Web sites and over 170 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and IT Service Management Forum.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

Lisa DiGiacomo
Marketing and Public Relations Associate
[email protected]

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