Corporate Info
Online Education
Jobs and Marketplaces
News and Information
Investor Relations
Press Releases
Careers Navigation

Press Releases


(New York, NY - August 16, 2005) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), released the report entitled, "The ROI of Email Relevance: Improving Campaign Results Through Targeting," which quantifies the top and bottom line impact that targeted marketing tactics can have on email campaign performance. According to the report, using Web analytics to target email campaigns can produce nine times the revenues and eighteen times the profits of broadcast mailings.

"Spam and the cluttered inbox have not killed the email medium for marketers," said David Daniels, research director at JupiterResearch. "With a clear messaging strategy that is built off of a lifecycle relationship driven approach, there is still tremendous value that can be derived from email," added Daniels.

To date, however, few marketers are sending highly contextually targeted email campaigns; most are utilizing broadcast and basic personalization tactics that do little to make these marketing messages highly relevant. According to Daniels, "the failure of CRM systems to centralize all customer insights haunts email marketing and in many respects relegates it to a second class medium. Because the lack of integrated customer data is the top challenge for large marketers, these data deficiencies bind many of them to relatively simplistic targeting tactics."

The JupiterResearch reports also addresses the following emerging trends and tactics that marketers should begin to incorporate to their practices:

  • When asked about promotional email's influence on their purchasing decisions, 60% of consumers who made immediate purchases from email did so because the email contained products they were already considering, underscoring the need to catch the customer at the right time with the correct offer.
  • Adopting a lifecycle approach requires additional up-front work and ongoing creative development, but these repeatable campaigns can be set up once and then largely leveraged with little or no impact on staffing.
  • Marketers must be realistic in setting performance goals because many targeted campaigns (e.g., life cycle, clickstream) require not only data integration, but also the appropriate amount of data for a meaningful segment of customers.
  • The proliferation of integrated email marketing and Web analytics tools will drive Web analytics growth and fuel ESP (Email Service Provider) consolidation.

The complete findings of this report are immediately available to JupiterResearch clients online. For additional information on the report or JupiterResearch's Marketing Operations research service visit or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected].

About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (, headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like Brand X, FoodPix, Botanica, Nonstock, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Goodshoot Images,,,,, and; and JupiterWeb, the online media division of Jupitermedia which operates four distinct online networks: and for IT and business professionals; for developers; and for creative professionals. JupiterWeb properties include more than 160 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 290 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

Lisa DiGiacomo
Marketing and Public Relations Associate
[email protected]

All current Jupiter Research press releases can be found online at

All current Jupitermedia Corporation press releases can be found on the World Wide Web at