JUPITERRESEARCH FINDS MASS ADOPTION OF BROADBAND PROVIDES NEW OPPORTUNITIES FOR PORTALS AND CONTENT WEB SITES
(New York, NY - August 23, 2005) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that, with over 43% of online households connecting to the Internet via broadband, critical mass of broadband has arrived, presenting an opportunity for portals and content Web sites to shift market share. Based on surveys and traffic analysis, the newly released JupiterResearch report entitled "Portals: Broadband Programming to Gain Market Share" finds that entertainment programming dominates broadband use, along with customization and advanced communications such as blogs and personal pages. With JupiterResearch forecasting broadband adoption to reach nearly 80% of online U.S. households (69 million households) by 2010, portals and content sites can take advantage of these increases to gain market share by experimenting with Flash-based home pages and customizable RSS feeds.
"AOL's beta release of AOL.com is a best-practice example of what can be achieved by redesigning a site as a true broadband portal," stated David Card, VP & Senior Analyst at JupiterResearch. "AOL is well-positioned to try to steal Yahoo's early lead in RSS, and teach the masses how to use this hot technology," added Card.
The complete findings of the JupiterResearch report are immediately available to JupiterResearch clients Entertainment & Media research service please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or [email protected].
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com),
headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like Brand X, FoodPix, Botanica, Nonstock, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Goodshoot Images, Photos.com, HemeraImages.com, Ablestock.com, PhotoObjects.net, Clipart.com and Animations.com; and JupiterWeb, the online media division of Jupitermedia which operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and Graphics.com for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 18 million users and generate over 290 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets.
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