JUPITERRESEARCH FINDS ONLY 7% OF MOBILE SUBSCRIBERS WILLING TO PAY FOR LOCAL SEARCH ON THEIR CELL PHONE(New York, NY - September 27, 2005) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that consumer demand for paid wireless information services remains low. With just 20% of consumers willing to pay for 411 information and only 7% willing to pay for local search on their cell phones, local information providers will need to look to advertisers to monetize their local search offerings.
In the newly released report entitled "Mobile Search: Searching for an Audience," JupiterResearch finds that although 81% of online users carry out online searches, few mobile subscribers have used their cell phone for search. Although the major search engines such as Google, Yahoo! and MSN have developed mobile search offerings (e.g., SMS, WAP sites), they are not yet monetizing the experience as they do with PCs online.
"The JupiterResearch study finds that local ad-based and search revenues from mobile subscribers will remain elusive over the next few years due to limited inventory Ð not unlike the online medium - combined with limited consumer adoption of the mobile technologies (e.g., SMS, WAP)," stated Julie Ask, research director at JupiterResearch "As such, content and information providers must be patient, invest pragmatically and continue to offer free trials while educating consumers and marketers alike about these services," added Ask.
The complete findings of the JupiterResearch report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For more information on the report or JupiterResearch's Wireless research service please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or [email protected].
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com) headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like Brand X, FoodPix, Botanica, Nonstock, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Goodshoot, Photos.com, Ablestock.com, PhotoObjects.net, Clipart.com and Animations.com; and JupiterWeb, the online media division of Jupitermedia which operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and Graphics.com for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 18 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets.
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Marketing and Public Relations Associate
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