JUPITERRESEARCH FINDS ONLINE CONSUMERS SPEND AS MUCH TIME ONLINE AS IN FRONT OF THE TV(New York, NY - January 30, 2006) - -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), revealed that the Internet is becoming the most important medium for a large segment of the American public. According to a new report entitled: "U.S. Entertainment and Media Consumer Survey, 2005," authored by JupiterResearch Analyst Barry Parr, the average online consumer spends 14 hours a week online, which is the same amount of time they watch TV. JupiterResearch is a leading authority on the impact of the Internet and emerging consumer technologies on business.
"Even the most intensive users of newspapers and magazines spend less time reading these publications than they do online or watching TV," said Barry Parr. "TV and newspaper companies risk losing an entire generation of users unless they immediately start promoting their online products," added Parr. In addition to matching the time spent watching TV, the Internet is displacing the use of other media such as radio, magazines and books. Books are suffering the most; 37% of all online users report that they spend less time reading books because of their online activities. The JupiterResearch report also reveals that intensive online users are the most likely demographic to use advanced Internet technology, such as streaming radio and RSS.
"Multi-channel media companies must recognize the vital importance of the Internet, and then go beyond replicating their offline properties to tailor their online strategy to the distinctive characteristics and preferences of online audiences," said David Schatsky, Senior Vice President of Research at JupiterResearch.
The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For additional information on the report or JupiterResearch's Entertainment and Media service offerings, visit www.jupiterresearch.com or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected]
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM) (www.jupitermedia.com), headquartered in Darien, CT, is a leading global provider of original information, images and research for information technology, business and creative professionals. Jupitermedia includes Jupiterimages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like BananaStock, Brand X, FoodPix, Botanica, Nonstock, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Bigshot Media, Goodshoot, ITStockFree, Photos.com, Ablestock.com, PhotoObjects.net, Clipart.com and AnimationFactory.com; and JupiterWeb, the online media division of Jupitermedia which operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and Graphics.com for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in over 30 business areas and vertical markets.
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