JUPITERRESEARCH FINDS MANY SEARCH MARKETERS ARE MISSING OUT BY NEGLECTING ALTERNATIVE ENGINES(New York, NY - February 27, 2006) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today revealed that 40% of search marketers are missing out by using only Google and/or Yahoo! for their campaigns. According to a new JupiterResearch report entitled: "Engine Selection Strategies: Campaign Expansion Demands Management Tools" authored by Sapna Satagopan, marketers who possess better management technologies are the ones capitalizing on using a broader range of search engines. JupiterResearch is a leading authority on the impact of the Internet and emerging consumer technologies on business.
"Even though search engine usage by marketers has broadened in the past couple of years, marketers are still slow to test the newer search providers," said Sapna Satagopan, Research Associate at JupiterResearch. "Lack of management tools and relatively low traffic volume are the biggest deterrents," added Satagopan. In contrast, the JupiterResearch report reveals that one-third of sophisticated marketers find that adding new search engines drive up their clicks.
The JupiterResearch report also finds that only 19% of search marketers make the cut as "sophisticated" - the ones using the technology to enable testing and expansion. "Increasing competition and rising keyword prices should motivate search marketers to look for newer, viable opportunities to diversify their incoming traffic," said Satagopan.
"Vertical search providers will play an important role in the paid search market in the next five years," said Zia Wigder, Vice President and Research Director at JupiterResearch. "Search marketers must establish a robust management strategy and an efficient testing and inclusion process to profit from this growth," added Wigder. Wigder will be discussing these and other JupiterResearch findings at the Search Engine Strategies Conference in New York City on February 28.
The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For additional information on the report or JupiterResearch's Search Engine Marketing service offerings, visit www.jupiterresearch.com or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected]
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Jupitermedia Corporation (Nasdaq: JUPM) (www.jupitermedia.com), headquartered in Darien, CT, is a leading global provider of original information, images and research for information technology, business and creative professionals. Jupitermedia includes Jupiterimages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like BananaStock, Brand X, FoodPix, Botanica, Nonstock, The Beauty Archive, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Bigshot Media, Goodshoot, ITStockFree, Stock Image, Pixland, Photos.com, Ablestock.com, PhotoObjects.net, Clipart.com and AnimationFactory.com; and JupiterWeb, the online media division of Jupitermedia which operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and Graphics.com for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in over 30 business areas and vertical markets.
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