JUPITERRESEARCH PREDICTS THE MOBILE VIDEO MARKET WILL GENERATE REVENUES OF OVER $500 MILLION BY 2010 AS A RESULT OF EXPANDED VIDEO OFFERINGS ON MOBILE PHONES(New York, NY - March 28, 2006) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), has found that 41% of mobile phone users are interested in some form of video service on their mobile phone. According to the JupiterResearch report entitled: "U.S. Wireless Forecast, 2005 to 2010," the growing demand for video will generate $501 million in revenues by 2010, up from $62 million in 2005. JupiterResearch is a leading authority on the impact of the Internet and emerging consumer technologies on business.
Adoption of mobile video on phones has been somewhat low to date with only 2% of mobile phone users claiming a subscription. However, among mobile subscribers 17% were interested in watching "live" TV on their cell phones while 11% indicated interest in short video clips. "This consumer interest bodes well for the mobile industry as vendors use different business models to try and tap into this consumer demand," said Julie Ask, Research Director at JupiterResearch. "The challenge is not interest but rather finding the correct mix of premium content and price points that is lacking in today's offerings," added Ask.
"Longer term adoption will depend more on business models and content offerings than on the technology or devices," stated David Schatsky, Senior Vice President of Research at JupiterResearch. "Our research shows that there's strong consumer interest in consuming mobile video. Consumers are just not interested in paying large fees for mediocre content," added Schatsky.
The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For additional information on the report or JupiterResearch's Wireless service offerings, visit www.jupiterresearch.com or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected]
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Jupitermedia Corporation (Nasdaq: JUPM) (www.jupitermedia.com), headquartered in Darien, CT, is a leading global provider of original information, images and research for information technology, business and creative professionals. Jupitermedia includes Jupiterimages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like BananaStock, Brand X, FoodPix, Botanica, Nonstock, The Beauty Archive, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Bigshot Media, Goodshoot, ITStockFree, Stock Image, Pixland, Photos.com, Ablestock.com, PhotoObjects.net, Clipart.com and AnimationFactory.com; and JupiterWeb, the online media division of Jupitermedia which operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and Graphics.com for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 350 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in over 30 business areas and vertical markets.
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