Press Releases

2011 Press

Mediabistro's SocialTimes Pro Publishes Research Report on Why Facebook's Self-Serve Ad Platform Works

New York, NY - February 2, 2011 - (a division of WebMediaBrands Inc., Nasdaq: WEBM) today announced its latest Facebook research report entitled 'Social Targeting: Why Facebook's Self-Serve Ad Platform Works.'

When Facebook introduced its newest iteration of "social advertising" in 2007, it had already tried and failed with a number of interest-based targeting products. But the company kept upgrading its ad platform, and its ad revenue reached nearly $1.9 billion in 2010 -- double what it earned in 2009. The SocialTimes Pro report reveals trends and best practices for optimizing Facebook's targeting platform and creating effective Facebook ad campaigns. SocialTimes Pro also announced a new virtual goods report entitled 'Virtual Goods in Free-To-Play MMOs: Opportunities and Advice on Monetization.'

SocialTimes Pro offers monthly reports on topics related to Facebook and Virtual Goods. SocialTimes Pro is associated with Mediabistro's and For more information, visit

About WebMediaBrands Inc.
WebMediaBrands Inc. is an Internet media company that provides content, education, trade shows and online job board services to media and business professionals. The Company’s online business includes: (i), a leading blog network providing content, career and educational resources about major media markets and industry verticals including new media, social media, Facebook, TV news, advertising, public relations, publishing, design and mobile; (ii), providing industry leading content on Semantic Web technology; (iii) Brands of the World, Ads of the World and other related websites, providing industry leading content for creative, advertising, and design professionals; and (iv) e-commerce websites including Freelance Marketplace and The Company's trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company's online business.
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For information about WebMediaBrands contact:

Amanda Barrett
Director of Marketing
[email protected]

For information about SocialTimes Pro or this report contact:

Steve Kapsinow
Product Manager
[email protected]