WebMediaBrands' Inside Network Research Announces New Study
"Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience -- U.S."
(San Francisco, CA - July 10, 2012) - WebMediaBrands Inc. (Nasdaq: WEBM) today announced the latest report of the Inside Network (a division of WebMediaBrands Inc.,) study series entitled "Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience -- U.S.," a new original study focused on spending and usage patterns in the social and mobile gaming market by Bonnie Ho.
"As adoption of smartphones and tablets continue to surge, gaming companies are increasingly focused on mobile as an essential platform for their games," says Bonnie Ho, Research Analyst for Inside Network Research. "The convenience of a mobile device makes smartphones and tablets a very accessible gaming platform that captures not only core gaming audiences, but a casual gaming audience that plays just to relax and be entertained when they have a few minutes to spare."
Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience -- U.S. presents an in-depth view of player behavior, motivations and spending patterns in the mobile gaming market. The report delves into patterns by age, gender and operating platform (iOS or Android) allowing gaming companies to formulate successful strategies for their key audiences.
Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience -- U.S. focuses on the following areas:
- Mobile Gaming Usage: What types of games are they playing? Where are they gaming? Who do they play with? Why do they play?
- Path-to-Purchase: How are new games discovered? What considerations do they make when downloading a game? How are mobile gamers monetizing?
The Inside Virtual Goods research series is part of Inside Network Research, a subscription service focused on data and analysis in the Facebook and mobile ecosystems. For more information please visit http://research.insidenetwork.com or contact Kieran Barr, Vice President of Sales, at [email protected].
About WebMediaBrands Inc.
WebMediaBrands Inc. (Nasdaq: WEBM) (http://www.webmediabrands.com) is a leading Internet media company that provides content, education, and career services to social media, traditional media, and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company's online business includes: (i) mediabistro.com, a leading blog network providing content, education, community, and career resources (including the industry's leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, advertising, public relations, publishing, design, and mobile; (ii) InsideNetwork.com, a leading network of online properties providing original market research, data services, news, and job listings on the Facebook platform, on social gaming, and on mobile applications ecosystems; and (iii) SemanticWeb.com, a leading blog providing content, education, community resources and career resources on the commercialization and application of Semantic Technologies, Linked Data, and Big Data. The Company's online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos (stocklogos.com) and premium membership services. The Company's trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company's online business.
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