internet.com's Affiliate Solutions 1999 Conference to be held on August 5th in San Francisco; Largest Event Dedicated to Affiliate Programs Expand to West Coast
Executives from Be Free, GoTo.com, enews.com, Proflowers, CompuBank, E-Commerce Exchange, Outpost.com, Art.com, Refer-it.com, to Discuss Affiliate Programs (WESTPORT, CT - July 23, 1999) - Affiliate Solutions '99, a day-long conference designed to explore affiliate programs, will be held on August 5th at The San Francisco Marriott. Sponsored by Refer-it.com and Be Free, Inc., and presented by internet.com Corporation (Nasdaq: INTM), the conference will feature a range of industry experts discussing new revenue-sharing marketing models.
Affiliate Solutions '99 will feature discussions and tutorials for affiliate program managers, affiliates and solution providers. Afternoon workshops will address customer loyalty, best practices and lead generation. Jeffrey Brewer, President and CEO of GoTo.com (Nasdaq: GOTO) will keynote the event. James Marciano, founder of Refer-it.com, will moderate the event.
"Affiliate programs are efficient ways to market products and services on the Internet," said Marciano. "While there are thousands of sites that now use affiliate programs to drive incremental revenue, these revenue-sharing programs are still little understood. Affiliate Solutions '99 assembles the collective expertise of the leading players in the field to explore the next evolution in online advertising."
Leading market research firms predict that affiliate programs will be a critical component of Internet marketing. Jupiter Communications estimated that by 2002, 24% of e-commerce revenues will be derived from affiliate programs in a December 1998 report. An April 1999 survey by Forrester Research of marketing executives found that affiliate programs were most effective in generating traffic to Web sites compared to other online advertising.
Gordon B. Hoffstein, president and chief executive officer of Be Free, says, "As more retailers reach to the Web as a marketing and advertising vehicle, it is becoming more challenging to effectively target consumers. Through branded affiliate sales channels, retailers can meet this challenge head-on by selling products in appropriate contextual settings on thousands of complementary sites."
Co-sponsors of the event are the following: Lending Tree, Outpost.com, enews.com, One and Only Network, Direct Leads, PC Flower & Gifts, MagMall, Affinia, CompuBank, GalaxiWorld and Proflowers.com.
To register online for Affiliate Solutions '99 or for more information, visit the event Web site at http://seminars.internet.com. To register by phone call Bethany Schade at internet.com Corporation at 203- 341-2805 or fax your order to 203-222-1679.
About internet.com's Refer-it.com
Launched in December 1997, Refer-it.com is the leading search engine for revenue-sharing programs. Refer-it's database includes descriptions and ratings of over 730 affiliate/bounty programs, including Amazon, CDNow, barnesandnoble.com, and One and Only Internet Personals. Unlike other search engines where an invisible hand controls listings, Refer-it.com gives program managers extensive database tools to monitor clickthroughs and update their listings in real-time.
In April 1999, Refer-it.com became part of internet.com, the E-business and Internet Technology Network. The network includes 62 Web sites, 44 e-mail newsletters, 55 online discussion forums and 52 moderated e-mail discussion lists for Internet industry and Internet technology professionals, Web developers and experienced Internet users. internet.com sites include InternetNews.com, which provides daily Internet-specific news; The Electronic Commerce Guide; ServerWatch; The Web Developer's Virtual Library; SearchEngineWatch and Jumbo!. internet.com also publishes the ISDEX, a 100% Internet stock index featuring 50 leading companies. internet.com's global presence includes editions in Canada, the United Kingdom, Arabia, Australia, Asia, France and Israel. Over 1.8 million unique users generate over 47 million page views monthly.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding internet.com Corporation's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Prospectus dated June 25, 1999, Annual Report or Form 10-K for the most recently ended fiscal year.
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