|P R E S S R E L E A S E S
INTERNET.COM'S REFER-IT.COM AFFILIATE DIRECTORY
TOPS 1,000 PROGRAMS
(NEW YORK, NY - September 30, 1999) - internet.com's Refer-it.com, the leading search engine for affiliate programs, today announced it reached over 1,000 program listings. A forerunner in the arena of affiliate marketing for the past two years,
Refer-it.com (http://refer-it.com) has provided a valuable service to thousands of merchants and Webmasters who use Refer-it.com as a resource for the creation of affiliate relationships. Refer-it.com lists many of the most prominent merchants on the Web such as Amazon.com (Nasdaq: AMZN), barnes & noble (Nasdaq: BNBN), Reel.com, CarPrices.com, and recently, mp3.com (Nasdaq: MPPP).
Affiliate Marketing Experiencing Dramatic Growth
"The growth rate over the past six months has been astounding, increasing from 600 to 1,000 programs," said James Marciano, founder of Refer-it.com. "In addition to the more than 40 programs submitted weekly, we receive an additional 10-15 inquiries from merchants interested in learning how to set up an affiliate program. The concept of affiliate marketing is new and hot and spreading like wild fire."
Affiliate marketing is estimated to expand exponentially over the next few years. According to a recent study by Forrester Research, the business-to-consumer market is projected to swell from $7.8 billion in 1998 to $108 billion in 2003. This nearly 1400% growth will be attributed, in large part, to affiliate sales. The types of services offered by Refer-it.com will continue to be integral factors in the success of affiliate marketing programs.
About internet.com's Refer-it.com
internet.com's Refer-it.com is the leading search engine for affiliate programs. Refer-it's database includes descriptions and ratings of over 1,000 affiliate/bounty programs, including Amazon, CDNow, and barnesandnoble.com. Refer-it.com is part of internet.com (Nasdaq: INTM), the E-Business and Internet Technology Network.
The internet.com Network (http://www.internet.com) includes 70 Web sites, 46 e-mail newsletters, 55 online discussion forums and 52 moderated e-mail discussion lists for Internet industry and Internet technology professionals, Web developers and experienced Internet users. internet.com's global presence includes editions in Canada, China, the United Kingdom, Arabia, Australia, Asia, France, Japan and Israel. Over 1.8 million unique users generate over 60 million page views monthly. Total "views", which include Web site page views, e-mail newsletter views and e-mail discussion list views, are now well over 100 million per month.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding internet.com Corporation's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Prospectus dated June 25, 1999, Annual Report or Form 10-K for the most recently ended fiscal year.
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internet.com Corp., 20 Ketchum Street, Westport, CT 06880; (203) 226-6967; fax:
(203) 454-5840; [email protected]